Masculinity Myth:

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Masculinity Myth

• How advertisers convince men that they need
  certain products to be, well, men.

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Brett Favre, Wrangler jeans

• Huge hands genetic lottery winner.
• Perfect teethstraight, white
• Boyish persona, just havin fun.
• Hero mythway beyond just sports.
• Gunslinger mentalityadds to the cowboy
  mythology famous in U.S.
• Family man (two daughters)
• Good ol boy or any man or ordinary Joe
  Schmo
• Authentic Real (signature/autograph adds to
  genuine factor)
• He could be your best friend or he could be you,
  if you have the jeans!
• Or, if you cannot be Brett Favre, at least you
  can have similar qualities!

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Tough, Comfortable, Guaranteed(?)

• Are they really any tougher than non-brand name
  jeans?
• Are they really more comfortable?
• What could be guaranteed about jeans?
• Five Star is usually used when describing
  restaurants and hotels.
• Red in logo and buggy.
• Football and farmingtarget audience is pretty
  obvious.

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Tough guys eat soup?
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Marlboro Myth
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Who cant be like these two?
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Products can change us, right?
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Different magazines, maybe?
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Got your attention yet?
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And Black men, specifically
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Jason Chambers