Marketing Plan

1
Marketing Plan

• Form a publicity subcommittee
• Make the media work for you
• Preparing to work with the media
• What is your message?

2
Marketing Plan (Cont)

• Making spokespeople work for you
• Feedback
• The media as partner
• Opportunistic tie-ins
• Special events

3
Visual Presentation Tools

• Geographic Information Systems (GIS)
• FEMA Flood Maps
• United States Geological Survey (USGS) Earthquake
  hazard maps
• Internet
• Printed materials
• Animation
• Architectural drawings

4
Policy Development and Implementation

• Public consultation
• Establishing partnerships
• Identifying and assessing community risks
• Identifying risk management policies
• Building consensus for the implementation of risk
  management policies

5
Policy Enforcement

• Statutory authority
• Enforcement infrastructure
• Trained staff
• Funding

6
International Flood Mitigation Initiative (IFMI)

• Background
• Consensus Process
• Netherlands Delegation
• IFMI Meetings
• Facilitation Process

7
IFMI Vision for the BasinThe participants
agreed on an IFMI vision for the Red River basin
By the Year 2010, the community of the Red River
Basin has addressed flooding through mitigation
that achieves significant flood damage reduction
goals while enhancing economic, social and
ecological opportunities.
8
IFMI MissionThey identified an IFMI Mission To
promote and develop achievable and
action-oriented flood mitigation goals and
implementation strategies by engaging citizens,
their communities and governments.
9
IFMI Goals for the Basin

• Goal No. 1 Developing Basin Wide Cooperation,
  Coordination and Citizen Participation
• Goal No. 2 Forging Public-Private and Community
  Partnerships
• Goal No. 3 Protecting People and Property
• Goal No. 4 Enhancing Environment, Economy and
  Community
• Goal No. 4 Enhancing Environment, Economy and
  Community

10
IFMI

• Community Meetings
• IFMI Meetings

11
IFMI Agreements

• Basin Community
• Flood Resistant and Resilient Communities
• Standards
• Cooperative and Coordinated Oversight
• Partnerships
• Practical Steps

12
IFMI Agreements (Cont.)

• Public Education
• New Knowledge
• Good Model
• Talking with Citizens
• Funding, Resources, Frameworks

13
IFMI Initiatives

• Basin-wide Flood Mitigation Governance
• Public Education and Research on Flood Damage
  Mitigation
• Basin-wide Flood Resilience

14
Basin-wide Flood Mitigation Governance

• Basinwide Coordination and Cooperation
• Basinwide Legislator Dialogue
• Flood Insurance Compliance (U.S.)

15
Public Education and Research on Flood Mitigation

• Broadcast Media Partnership
• Print Journalism Partnership
• Research and Mapping
• Watershed Education in Schools
• Floodplain Architecture

16
Basin-wide Flood Resilience

• The Greenway on the Red
• Water Storage and Retention and Floodplain
  Management
• Compensation for Flood Mitigation Practices on
  Private Lands
• Community Flood Mitigation, Preparedness and
  Recovery