Learn How to Create Marketing Plan

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Learn How to Create Marketing Plan
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What is Marketing

• Marketing is communicating the value of a
  product, service or brand to customers, for the
  purpose of promoting or selling that product,
  service, or brand.
• Marketing techniques include choosing target
  markets through market analysis and market
  segmentation, as well as understanding consumer
  behavior and advertising a product's value to the
  customer.

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What is Marketing Plan

• A marketing plan may be part of an overall
  business plan. Solid marketing strategy is the
  foundation of a well-written marketing plan.
  While a marketing plan contains a list of
  actions, a marketing plan without a sound
  strategic foundation is of little use. A
  marketing plan is a comprehensive blueprint which
  outlines an organization's overall marketing
  efforts.
• A marketing plan is a business document written
  for the purpose of describing the current market
  position of a business and its marketing strategy
  for the period covered by the marketing plan.
  Marketing plans usually cover a period of 1-5
  years.

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Brand Strategy Planning
Brand strategy is the action plan for putting the
brand to work. The communications system that
provides structure and guidance for all points of
contact within a business, both internally and
externally with the customer. It directly
supports the business strategy and influences the
total operation of a business to ensure
consistent brand behaviors and brand experiences
in all points of contact and channels of
communication.
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Sales Promotion
Sales promotion is one level or type of marketing
aimed either at the consumer or at the
distribution channel (in the form of
sales-incentives). It is used to introduce new
product, clear out inventories, attract traffic,
and to lift sales temporarily. Sales promotions
can be directed at either the customer, sales
staff, or distribution channel members (such as
retailers). Sales promotions targeted at the
consumer are called consumer sales promotions.
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Direct Marketing
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Marketing Strategy
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Product Placement
A form of advertising (usually not involving ads)
in which branded products and services are
noticeable within a drama production with large
audiences. Product placements are presented in
way that will generate positive feelings towards
the advertised brand and are implemented,
mentioned, or discussed through the program. This
enables the audience to develop a stronger
connection with the brand and provides
justification for their purchase decision.
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Publicity for Business Marketing

• Build awareness about your
  products/services, expertise and
  people
• Drive prospects to your website
• Educate the market about
  problems your company can solve.
• Create an ongoing dialogue with
  the market

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Pricing Strategy for Business Marketing
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