Digital Value Chain

1
Digital Value Chain
2
Computer Aided Applications

• CAD Computer Aided Drafting
• CAD Computer Aided Design
• CAID Computer Aided Industrial Design
• CAE Computer Aided Engineering
• CAM Computer Aided Manufacturing

3
Product Innovation Process
Ideation
Development
Prototyping
Tooling
Production
4
Design Realisation Technologies
Ideation
Development
Prototyping
Tooling
Production
3D Scanning
Freeform Digital Sculpting
Rapid Prototyping
CNC Machining, Rapid Tooling
Injection Moulding, Casting, Forming
5
Haptic Digital Sculpting

• Sculpts and tugs naturally
• Precise control provided by force feedback
• Voxel representation internally
• Supports colour STL definition
• www.sensable.com

6
Rapid Prototyping

• Convert CAD model into layers of constant
  thickness
• Create the physical prototype layer by layer
  beginning from the bottom

7
CNC Machining

• CAM applications generates machine control codes
• Codes feed into on-board computer and drive servo
  motors
• Available for almost all types of machine

8
Rapid Tooling

• Laser sintering of metal powders using no binder
• The pressed powder particles fuse together,
  forming metallurgical bonds
• Uses for parts as well as injection moulds

9
Design Implication

• Digital technologies have accelerated product
  design
• New tools expand the application of digital
  technologies
• Consolidation of platforms and the emergence of
  polygon based tools break down the digital
  barrier
• More than one data path available
• Data is valuable resources

10
Producer and Consumer of Data

• Identify the data producer and consumer in your
  trade
• Characters originated from toys, film characters,
  game characters, etc. and propagate to other
  trades
• Independent characters (avators) are over the
  horizon
• Exponential growth in number of 3D artists

11
Design as Data Stream

• Identify the value of your data
• Increase form authenticity
• Surface geometry preserved
• Maintain design quality
• Not subjected to individuals interpretation
• Speed increase
• Workload can be divided
• Time to re-built model minimized
• Prototyping at any point on the development
  time-line

12
Flow of Data
13
Birth and Death of Data

• Identify break points in your data
• Integrate with e-Commerce solution
• Generate 3D model for web store directly
• Marketing and promotion before tooling completed
• Design your own toy solution
• End-user configurable toys
• One of a kind collectables
• 3D Portrait

14
The emergence of polygon

• Identify the most natural representation for your
  design
• STL becomes the de facto standard for on-line 3D
  collaboration
• Native polygon model editor more powerful
• 10 out of 12 new tools relate to polygon-based
  design
• Multi-media friendly
• AI application friendly

15
Data structure

• Identify structures in your data
• Data structure varies between applications
• Small textures represented by mapping animation
• Polygon sub-division in rendering
• Definition of surface normals
• Feature scaling control in RP
• Motion specific requirements for product design
• Definition of colour across platforms

16
Conclusion

• Where is the bulk of your data?
• Where is it from?
• Where will it go to?
• Are you data efficient?
• Is it possible to achieve Source Data Automation?