CHAPTER 12 Retail Merchandising Individual Series Event - PowerPoint PPT Presentation

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CHAPTER 12 Retail Merchandising Individual Series Event

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He has asked you to develop both customer and sales associate incentive plans to increase sales. – PowerPoint PPT presentation

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Title: CHAPTER 12 Retail Merchandising Individual Series Event


1
CHAPTER 12Retail Merchandising Individual Series
Event
  • Scenario
  • The owner of Luxury Furniture wants to increase
    sales.
  • He has asked you to develop both customer and
    sales associate incentive plans to increase sales.

2
CHAPTER 12Retail Merchandising Individual Series
Event
  • Description
  • Your plan for increasing sales must include
    training and development for sales associates to
    improve customer satisfaction.
  • You must describe follow-up communication that
    sales associates will send to customers after
    their purchase of furniture.
  • You must also describe a special sales event that
    will create excitement and increase customer
    traffic in the store.

(continued on the next slide)
3
CHAPTER 12Retail Merchandising Individual Series
Event
  • Description
  • You will meet with the owner of Luxury Furniture
    in his office to explain your plan for increasing
    the companys furniture sales.
  • You are allowed ten minutes to describe your plan
    for increasing sales and maintaining a loyal
    customer base.
  • During or after the presentation, the judge can
    ask questions.

(continued from the previous slide)
4
CHAPTER 12Retail Merchandising Individual Series
Event
  • Performance Indicators Evaluated
  • Identify information monitored for marketing
    decision making.
  • Explain the types of promotion.
  • Explain the selling process.
  • Explain the role of customer service as a
    component of selling relationships.
  • Plan follow-up strategies for use in selling.
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