CHAPTER 1 Marketing Management Series Event

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CHAPTER 1Marketing Management Series Event

• Description
• The Marketing Management Series Event consists of
  a 100-question multiple-choice comprehensive exam
  and role-plays.
• The role-play portion of the event requires
  participants to accomplish a task by translating
  what they have learned into effective, efficient,
  and spontaneous action.

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CHAPTER 1Marketing Management Series Event

• Description
• Students have ten minutes to prepare their
  strategy for the role-play and another ten
  minutes to explain it to the judge.
• The judge has five minutes to ask questions
  related to the presentation.

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CHAPTER 1Marketing Management Series Event

• Scenario
• Solid Trust Homes has called upon you to help
  stop the unfavorable publicity.
• You must outline a strategy that includes steps
  to overcome all of the negative publicity that
  Solid Trust Homes has received.
• The goal is to create satisfied customers who,
  through word of mouth, will share positive
  comments with prospective customers.

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CHAPTER 1Marketing Management Series Event

• Performance Indicators Evaluated
• Explain the nature of positive customer/client
  relations.
• Demonstrate a customer-service mindset.
• Explain managements role in customer relations.
• Explain warranties and guarantees.
• Evaluate customers experiences.