Media Literacy: A Media Educator

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Media Literacy A Media Educators Perspective

• Sue Turnbull
• Media Studies
• La Trobe University

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OFCOM Definition

• Media literacy is the ability to access,
  understand and create communications in a variety
  of contexts

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Jean Marc Cote View of a Classroom in 2000 (1899)
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Visions of Media Futures

• Utopian
• About empowerment
• What people do with the media

• Dystopian
• About victimization
• What the media do to people

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The Media Classroom 1975
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The Media Classroom 2006
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The Old vs the New Paradigm

• Producer
• Text
• Consumer

• The produser
• Using and producing a text
• Axel Bruns, produsage
• http//snurb.info/

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The same old Manichean scenario

• The forces of good
• Beauty, truth and enlightenment
• And sex

• the forces of evil
• Lies, propaganda and deception
• And sex

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Jenkins, Convergence Culture, 2006

• The key battles are being fought now. If we focus
  on the technology, the battle will be lost before
  we even begin to fight. We need to confront the
  social, cultural, and political protocols that
  surround then technology and define how it will
  get used (212).

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The Importance of Critical Media Literacy

• About questions of judgement
• Evaluation of sources
• Formation of opinion
• Matters of taste
• Particularly in relation to the self and social
  world

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Mambofaiths diary

• Our main character is a knight who serves in the
  kings army he is an attractive young man with
  muscular look also lean and brave, He rides on a
  horse with a sword and shield.. Due to the target
  audience being 18 year old females, we decided
  that the young knight must look handsome as well
  as polite and kind.

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Prince Charming Has Perfect White Teeth
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Rhysays Reflections

• I almost always agreed with what Natasha had to
  say, as she had quite a knowledge of what the
  purpose of video games and their relation with
  sexism. One of the things I learned today was
  that just because Tomb Raider gave precedence to
  a female character, it still doesnt necessarily
  appeal to females

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Lessons

• Through dialogue, boys forced to confront their
  expectations about what women want.
• Encouraged to develop a critical understanding of
  their own position and that of others

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The Challenge for ACMA

• To think more broadly about issues of media
  literacy
• NOT just in terms of access and skills
• But also in terms of critical understandings
  about how we use the media to bring about our
  social world through our media creations