Media literacy, teaching standards

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Media literacy,teaching standards health

• Frank W. Bakerfbaker1346_at_aol.comMedia Literacy
  Clearinghousewww.frankwbaker.com

SLIS 220, Wednesday March 25, 2009
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Media literacy,teaching standards health

• National Institutes of Health, Yale University
  and the California Pacific Medical Center experts
  analyzed 173 studies

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Media literacy,teaching standards health

• The studies offered strong evidence that
  children who get more media exposure are more
  likely to become obese, start smoking and begin
  earlier sexual activity than those who spend less
  time in front of a screen.

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Media literacy,teaching standards health

• .studies also indicated more media exposure also
  was linked to drug and alcohol use and poorer
  school performance

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Media literacy,teaching standards health

• Recommendations1. teach kids to be smart
  media users2. lawmakers should underwrite media
  education efforts

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What do teaching standardssay about media
health?

• SOUTH CAROLINA HEALTH ED
  Standard 4Analyze the influence of
  personal beliefs, culture, media, technology and
  other factors on health.

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What is media literacy?

• Take a few minutes to write your own definition
  and then be prepared to share.

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Media Literacy

• .the ability to access, analyze,
• interpret and produce media
• (communication) in a variety of
• ways

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Media Literacy
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Media Literacy

• is concerned with helping students develop an
  informed and critical understanding of the nature
  of mass media, the techniques used by them, and
  the impact of these techniques.
  More specifically, it is education that aims to
  increase the students' understanding and
  enjoyment of how the media work, how they
  produce meaning, how they are organized, and how
  they construct reality. Media literacy also aims
  to provide students with the ability to create
  media products. "

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ML Core Concepts

• All media are constructions
• Media are languages with their own sets of rules
• Audiences negotiate meaning
• Media convey values and points of view
• Media power (influence) profit

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Critical Thinking Questions

• Who created/paid for the message?
• What is the messages purpose?
• Who is the target audience?
• What techniques are used to get attention make
  it believable?
• Who/what is omitted and why?
• Who benefits?

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Visual Literacy

• Lets apply the critical thinking
• questions to some images

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Tobacco Marketing Advertising
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Tobacco How to Read An Ad

• Colors
• Slogans
• Expressions
• Surgeon
• Generals
• Warning

IngredientsCameraAngles Text Sub-textStory
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Tobacco How to Read An Ad

• WORDS read all of the words on the page,
  even the smallest fontIMAGES-what is the
  location?-what are the people doing?-describe
  their expressions-what colors are used?-what
  lifestyle is conveyed?

TECHNIQUES OF PERSUASIONhappinesssex
appealmaturityhealthyslim bodyindependencesoc
ial acceptancecoolnessromanceescaperelaxation
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Activity

• Spend a few minutes studying your ad and be
  prepared to share your findings

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Counter Advertising
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