How to Design a Marketing Process

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• Design a Marketing Process in Your Business

Tammy Hawk-Bridges
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Hi there! My name is Tammy Hawk-Bridges. I
provide marketing training and education for
entrepreneurs. I hope youll visit my website
Perfect Marketing Equation - www.perfectmarketing
equation.com and also follow me on Twitter
_at_THawkBridges.
Hi there Im Tammy! Ready to learn about
marketing?!
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So many entrepreneurs struggle in their business
and cant seem to get to where they desire to be.
Can you relate?
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One of the largest reasons for struggle is low or
no cash flow.
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Heres a heads up if you had more sales you
would have more cash flow. (I know duh right?)
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To have more sales you have to expand your
efforts and reach more people. How do you do
that you say?
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The answer is a process called Marketing.
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When I talk to entrepreneurs about marketing
often theyll say, AhyeahIm not really good
at marketing.
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REALLY??! Its not like you need Rosetta Stone
to learn marketing! Dude get a clue!
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To get good with marketing all you have to do is
answer some really deep questions about your own
business. Then youll need a plan this is your
marketing process.
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Whats a Marketing Process?
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A process by definition is a series of actions or
steps taken in order to achieve a specific
outcome.
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Marketing by definition is the action or
business of promoting and selling products or
services.
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A Marketing Process is a series of strategic
actions you take to promote your business and
sell your products to reach a specific outcome
(revenue goal).
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Marketing Process More Cash Flow
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Marketing isnt successful without the process!
Without the process its just too hard.
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Decide what the outcome is to be, like perhaps a
revenue goal, then decide how youre going to
accomplish it, step-by-step.
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You then commit, trust the process, and follow
through. (This is where most drop the ball
just FYI. Nobody likes the follow-through part.)

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Step One to a Marketing Process
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Youre not even close to being qualified to
consider putting a marketing process together in
your business until youve fully accepted three
things.
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1. Sales creates profitability in a business. You
have to make sales!
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2. You need a strong marketing structure to
create sales.
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3. You need a process to manage your marketing
efforts to insure you create the desired outcome
(sales).
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Now its time to answer the deep questions I
mentioned earlier.
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Who is your Perfect Customer?
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If you arent being specific in your marketing
efforts youre being ignored. You cant be
specific in your marketing if you dont know who
youre talking to.
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Whats your compelling story?
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To connect with your Perfect Customer they want
to know your compelling story. Why are you
relevant? Why should they do business with you?
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Whats your statement of value tweetable?
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A statement of value is a one-sentence, 140
characters for less, telling your Perfect
Customer what your value is to them.
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Heres mine I design training and educational
tools to teach entrepreneurs marketing tactics
they can use to grow their businesses.
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Having a great Value Statement also gives you
some wonderful clarity into your business.
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Being really clear about what you do and what the
value is to your Perfect Customer creates clarity
in your business.
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You know what clarity creates?
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PROFITABILITY!
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Step Two to Creating a Marketing Process
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If you know who your Perfect Customer is then
its time to get down to the nitty-gritty!
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Its time to develop YOUR personal Marketing
Process. This is the one thing that I promise you
WILL take you to the next level!
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Ive written an EBook to help you get there
step-by-step. Its absolutely FREE! Go here to
get it www.perfectmarketingequation.com/marketin
g-strategy-blueprint-for-2015/
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If you enjoyed this presentation you can visit my
blog and read the entire post www.perfectmarketi
ngequation.com/design-a-marketing-process-in-your-
business
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Please visit www.perfectmarketingequation.com
for many other marketing lessons for
entrepreneurs!
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Also check out these FREE training
resources Design Your Own Marketing Strategy
Process www.perfectmarketingequation.com/marketi
ng-strategy-blueprint-for-2015/ How to Find
Your Niche www.perfectmarketingequation.com/niche
-marketing/ The Pajama Entrepreneur www.thepjent
repreneur.com
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Also check out my Video Marketing Library for
quick lessons on how to market your
business! www.perfectmarketingequation.com/market
ing-videos/
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Connect with me! Twitter www.twitter.com/THawkB
ridges Facebook www.facebook.com/TammyHawkBridge
s YouTube www.youtube.com/user/THawkBridges Goo
gle https//plus.google.com/u/0/TammyHawkBridges

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