Title: Nominations,%20Campaigns,%20
1Nominations, Campaigns, Elections
2Elections
- Elections are the process through which power in
government changes hands. - Elections bestow legitimacy on the process and on
the incoming officials.
3Understanding Nominations Campaigns
- Throughout the history of American politics,
election campaigns have become longer and longer
as the system has become increasingly open to
public participation.
4Types of Elections
- Primary elections
- Run-offs
- General elections
- Special elections
- Referendums
- Initiative petitions
5General Election
- Regularly scheduled elections at which voters
make the final selection of officeholders
General Election
Primaries
Nomination
6The Nomination Game
- Two types of campaigns in American politics
- For a partys nomination
- Between the two nominees
7Nomination
- A partys official endorsement of a candidate for
office. - Campaign Strategy the master game plan
candidates lay out to guide their electoral
campaign
8Nomination
9The Nomination Game
- Success generally requires money, media
attention, and momentum
10The Nomination Game
- Many qualified candidates decide not to run b/c
of the stress involved - Campaigns are much longer in the U.S. than in
most other countries many other nations limit
their campaigns by law to no more than 2 months
those in the U.S. often last 18 months or longer.
11Competing for Delegates
- Goal is to win a majority of delegates support
at the national party convention. - Delegates are chosen through either primaries or
caucuses from January through June of election
year.
12Primaries and Caucuses
- During this time, candidates compete in primaries
(elections within states) and caucuses (private
party meetings) against candidates WITHIN THEIR
OWN POLITICAL PARTY throughout the US. New
Hampshire has the first primary and Iowa has the
first caucus. Fundraising and self-promotion
continue.
13Party Caucuses
- A meeting of all state party leaders and members
for selecting delegates to the national party
convention (usually organized as a pyramid). - Start a local/neighborhood level, move to county,
then state, then national
14Party Caucuses
- Caucuses are usually organized like a pyramid.
National Convention
State caucuses
Congressional district caucuses
County caucuses
Small, neighborhood precinct-level caucuses held
initially
15Presidential Primaries
- Elections in which voters in a state vote for a
candidate (or delegates pledged to him or her). - Most delegates to the national party convention
are chosen this way. - In most states, state law requires that the major
parties use the primary to choose their
candidates to elect people to most local offices.
16The Direct Primary
- Election held within a party to pick that partys
candidate for the general election. - Closed Primary only declared party members can
vote (party membership typically established by
registration) - Open Primary any qualified voter can cast a
ballot (public vs. private choice)
17Presidential Primaries
- A delegate selection process and/or a candidate
preference election. - Held in 40 states in 2008.
- Name recognition and
- Front-loaded
- Guided by State law and party rules
- Winner-take-all vs. Proportional
18Front-loading
- The recent tendency of states to hold primaries
early in the calendar in order to capitalize on
media attention. 70 of all delegates to both
party conventions are now chosen before the end
of February. - Iowa holds the nations first nominating caucus ?
major implications. - The first primary is held in New Hampshire.
19Super Tuesday
- Refers to the Tuesday in February or March of an
election year in which the greatest number of
states hold their primary elections. - March 6th for the 2012 Election (10 states,
including GA)
20Evaluating the Primary and Caucus System
- Criticisms include
- Disproportionate attention goes to the early
events - Prominent politicians find it difficult to take
time out from their duties to run - Money plays too big a role
- Participation is low and unrepresentative
- Gives too much power to the media
21The National Convention
- Usually, in late summer, Democrats and
Republicans hold their national party conventions
where presidential and vice presidential
candidates are officially nominated, various
factions and leading personalities in the party
are brought together, and the partys platform
(views on the issues) is adopted. Fundraising
and self-promotion continue.
22The Convention Send-off
- Conventions have changed dramatically over the
years - Now, mainly just a media event to energize the
party pretty much just a rubber-stamp on
primary/caucus results
231968 Democratic National Convention
- Chaos and conflict led party to reform its
delegate selection procedures. - McGovern-Fraser Commission
- Tried to make convention more representative
- No longer would party leaders have all the
control - Led to primaries in most states
- Also, led to the same consequences in the
Republican party b/c state law typically sets
primary rules
24Superdelegates
- National party leaders who automatically get a
delegate slot at the Democratic national party
convention (unpledged delegates - arent bound to
vote a certain way) - The Democratic Party makes greater use of these
than the Republicans b/c they do not bind
delegates to select the candidate the party
members choose during the primary
25Awarding Delegates
- Republicans typically use a winner-take all
system to award their delegates to candidates
(either statewide, or by district), but use some
proportional distribution - Democrats have moved to proportional
representation, and divide their delegates up b/w
candidates who receive at least 15 of a states
vote
26Media Events
- The outcome of conventions today is usually
predetermined by previous primary results, so
they are mainly just media events used to
energize each party.
27Party Platform
- A political partys statement of its goals and
policies for the next four years. - Presented at the National Convention.
28Vice Presidential Nominee
- Chosen at the convention usually based on the
presidential nominees preference for a running
mate
29General Campaign
- The General Campaign goes from late summer
through early November. Candidates continue to
fundraise and self-promote, traveling all over
the U.S. to campaign (especially swing states),
doing many TV commercials, and possibly
participating in debates with the other
candidates.
30National Campaign
- To win votes of different groups throughout the
country - Television advertising, televised public
appearances, direct mail campaigns, and an
official web site
31Media Coverage
- Candidates daily activities, campaign strategies,
and poll results. - Advertisements very important where voters
learn the bulk of their info. - Critics fear that campaigns have become too
centered on candidates images rather than their
political beliefs/qualifications
32Money and Campaigning
- Candidates rely on TV to communicate directly
with the electorate, and airtime often translates
into votes. - TV is a necessity, but very expensive
- Leads to more time fundraising than focusing on
the issues
33Federal Election Campaign Act (FECA) - 1974
- Congress passed law attempting to control
campaign costs and donations - Established the Federal Election Commission to
enforce campaign laws, and initiated public
financing for presidential primaries and general
elections. - Forced candidates to report all campaign
contributions (disclosure) and how they spend
money also attempted to limit contributions
Note Congress does not have the power to
regulate the use of in State and
local elections.
34McCain-Feingold Reform Act
- Bipartisan Campaign Reform Act (2002) banned
soft money, which acted as a loophole to FECA - Soft money political contributions earmarked
for party-building expenses at the grass roots
level or for generic party advertising.
35Individual Limits on Contributions
- No person can give more than 2100 to any federal
candidate in a primary election, and no more than
2100 in a general election - No person can give more than 5000 in any year to
a PAC
36Political Action Committees
- Established in 1974 by the FECA
- Funding vehicles the political arms of
special-interest and other organizations with a
stake in electoral politics - Corporations, unions, and other interest groups
- Try to influence policy through campaign
contributions interest groups must channel
donations through PACs - Must register with the FEC, so they can monitor
donations All expenditures must be meticulously
reported to the FEC
37Buckley v. Valeo
38Political Action Committees
- As of 2004, there were 3,868 PACs
- No limit to what they can spend b/c they can act
independently of candidate, but can only donate
5000 to a particular candidate
39FEC Data 2008 Presidential Election
- http//www.fec.gov/DisclosureSearch/mapApp.do