Technology Transfer

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Technology Transfer

• Professor Richard Modjeski Ph.D.
• Visiting Professor XIMb
• 25 years U.S. Government
• Consultant DARPA
• Past Postings
• University of Maryland
• University of Southern California (USC)
• University of Hawaii
• Florida Institute of Technology

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Technology Transfer

• Insertion of New Technology is conflict a based
  Activity
• Six Forces acting as Stimulus to Change
• Nature of the workforce
• Technology
• Economic shocks
• Social trends
• World politics

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Technology Transfer

• Nature of the workforce
• Increase in professionals
• New entrants with little skills
• More cultural diversity
• Technology
• Faster cheaper computers
• Mobile communication devices (Blackberry)

4
Technology Transfer

• Economic shocks
• Rise and fall of dot.com stocks (dot.gone)
• Decline/rise in value of currency
• Collapse of Enron Corporation
• Competition
• Global competitors
• Mergers and consolidations
• Growth of e - commerce

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Technology Transfer

• Social trends
• Internet chat rooms
• Retirement of Western Baby Boomers
• Urbanization
• World politics
• Hostilities in the Middle East
• Open markets in China, Europe, USA
• War on terrorism after 11.9.01

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Technology Transfer

• Five Reasons Individual Resist Change
• Habit
• Security
• Economic Factors (Pay Performance)
• Fear of the Unknown
• Selective Information Processing

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Technology Transfer

• Six Sources of Organizational Resistance to
  change
• Structural Inertia (select in/out Cyber loafing
  climate)
• Limited Focus of change (interdependent
  Subsystems modification of Organization
  Structure)
• Group inertia (Group Think/Shift Social Loafing)
• Threat of Expertise (Job Security)
• Threat to Established Power Relationships
  (Cronyism, Favoritism)
• Threats to Established Resource Allocations
  (Budget/Staff Wars)

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Technology Transfer

• Six Tactics for Overcoming Resistance to Change
  involving new technology transfer
• Education and Communication
• Participation
• Facilitation Support
• Negotiation
• Manipulation Cooptation
• Coercion

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Technology Transfer

• Education Communication
• Training Education of Change Agents
• Memos, Group Presentations, Reports
• Participation
• Opposition brought into decision process
• Potential for a poor solution
• Facilitation Support
• Counseling Therapy
• New Skills Training

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Technology Transfer

• Negotiation
• Exchange something of value for change
• Possibility of Blackmail
• Manipulation Cooptation
• Twist Distort Facts (Manipulation)
• Buy Off leaders to get endorsement
• Change agent may lose creditability
• Coercion
• Direct Threats on Resisters (Pay cut Transfer)

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Technology Transfer

• Lewins Three Step Model for Change
• Unfreezing Change effort to overcome pressures
  of group resistance group conformity
• Movement Change to a New State
• Refreezing Stabilizing a change intervention by
  balancing driving force (direct behavior away
  from status quo) restraining forces (hinder
  movement from existing equilibrium)

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Technology Transfer

• Examples of Agents of Technology Transfer
• Xerox PARC
• DARPA
• Media Laboratory at MIT
• Software Engineering Institute at CMU
• Knowledge Based Systems Laboratory at Stanford
  University

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Technology Transfer

• References
• Dressler, G. (1985). Management fundamentals
  Modern principles Practices (4th edition).
  Reston, VA Reston Publishing Company.
• Fishwick, P., Modjeski, R. (1991). Knowledge
  based simulation Methodology and Application.
  New York Springer Verlag.
• Robbins, S.P. (2004). Organizational behavior
  (10th edition). Delhi Prentice Hall of India
• Turban, E., Aronson, J.E., Liang, T-P. (2005).
  Decision support systems and intelligent systems
  (7th edition). Delhi Pearson Education.

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Technology Transfer

• Notice Intellectual Property Rights are Retained
  by the authors and publishers of the text cited.