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Unit 12 International Marketing Management and Careers

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Unit 12 International Marketing Management and Careers 12.02 Determine the skills needed and issues related to International Careers 19 * Unit 12.03 Determine the ... – PowerPoint PPT presentation

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Title: Unit 12 International Marketing Management and Careers


1
Unit 12 International Marketing Management and
Careers
  • 12.02 Determine the skills needed and issues
    related to International Careers

2
Unit 12.03 Determine the skills needed and issues
related to International Careers
  • Goals
  • List the skills needed for an international
    career.
  • Identify the issues facing expatriates.
  • Explain how an individual can start developing an
    international career.

3
Terms
  • expatriate
  • culture shock
  • foreign enclaves
  • repatriation culture shock

4
Meet Teri
  • Read the article titled going global as you
    compile a lit of the skills Teri possessed to fit
    a career in international marketing

5
Issues with International Staffing
  • In the past the belief was that there were not
    enough trained managers in foreign markets
  • Expatriates used instead of local managers
  • Shift in last 20 years toward more local
    management
  • Best to use expatriates only during initial setup
    and training
  • Train local managers to gradually assume
    management control

6
International marketers need a variety of skills
to be successful when working in overseas markets.
  • 1. ability to adapt
  • 2. technical competence
  • 3. spouse and family adaptability
  • 4. human relations skills
  • 5. desire to serve overseas
  • 6. previous overseas experience
  • 7. understanding of host countrys culture
  • 8. academic qualifications
  • 9. knowledge of host countrys language

7
EXPATRIATES
  • An expatriate is a person temporarily or
    permanently residing in a country and culture
    other than that of the person's upbringing or
    legal residence

8
EXPATRIATES
  • Advantages
  • Expatriates often receive larger compensation
    packages
  • Receive extra benefits for housing, taxes
  • Disadvantages
  • Higher cost of moving and living abroad
  • But they also have to deal with cultural shocks
    and repatriation culture shocks
  • Higher pay may cause problems with local managers

9
Culture Shock
  • Culture shock
  • The trauma experienced when one moves into a
    foreign culture
  • The main reason expatriates sometimes fail
  • Foreign enclaves
  • Special areas where foreigners reside. Allow to
    face cultural shocks and have a social life.

10
Repatriation
  • Repatriation culture shock
  • The culture shock expatriates experience upon
    return to their home country.
  • Hard to re adjust at work culture upon returning
    home as relationships that once existed at parent
    company may be gone.
  • Must re-establish networks and friends

11
STARTING A CAREER IN INTERNATIONAL MARKETING
  • An international marketing career has advantages
    and disadvantages.
  • advantages
  • exciting
  • interesting
  • lucrative

12
STARTING A CAREER IN INTERNATIONAL MARKETING
(continued)
  • disadvantages
  • tough to leave
  • home country
  • family
  • friends
  • community ties

13
Summarizing skills
  • Most important factors needed for success in an
    international marketing career include
  • adaptability
  • technical competency
  • Language skills

14
Language Skills
  • English is the worlds business language.
  • Learning at least one additional language is
    important for a number of reasons.
  • can help you communicate in foreign cultures
  • increases your understanding of foreign cultures

15
Test your knowledge
  • 1. The trauma experienced when one moves to a
    foreign country is called
  • Culture shock
  • Repatriation culture shock
  • 2. A special area set up by companies or
    government for foreign workers is called an
    __________

16
International Career Activity
  • Assume you were to pursue a career in
    International marketing.
  • Use computer to research some IM careers.
  • List your short term and long term
    career/education goals.
  • Thereafter develop an ideal resume that you would
    like to have in five years. Include those events
    (education/work experience/voluntary works etc.)
    that would make you a good candidate for
    international marketing employment.
  • Hint you may use www.careercruising.com as a
    resource

17
Checklist/Exit ticket
  • expatriate
  • culture shock
  • foreign enclaves
  • repatriation culture shock
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