Agenda

1
Agenda
Give Your Business a Strategic Advantage Using
Business Intelligence and Electronic
Mapping James B. Pick and Monica
Perry University of Redlands, Redlands, CA,
USA james_pick_at_redlands.edu
monica_perry_at_redlands.edu Monday, October 20,
2008 Scibelli Enterprise Center Springfield
Technical Community College Springfield,
MA   Sponsored by Massachusetts Small Business
Development Center Network and U.S. Small
Business Administration

• 1. What are Business Intelligence and Mapping?
• 2. How Can They Improve Your Business?
• 3. How to Get Started

2
What are Business Intelligence and Mapping?
October 20, 2008

• James Pick

Supported by U.S. SBA Grant No. SBAHQ-06-1-0046.
3
What are Business Intelligence and
GIS?

• Business Intelligence
• Collecting, Analyzing and Interpreting
  Information to Improve Decision Making for
  Competitive Advantage
• GIS
• A GIS consists of the following elements
• Data-base of attributes
• Location information
• Some way to link the two
• So a GIS uses Tools, Algorithms, and Models to
  manipulate Location Data and Attributes

Sources Clarke, 2003 Gray, 2006 Pick, 2008.
4
Web-based application Example ordering pizza
on-line
(Source
Pick, 2008)
5
Cumulative Sales 1997-2007 by Customer Location,
Central Region, ABC Blinds
6
Customer Map Example Addresses of business
clients, converted to points.
7
How quickly can you Spot Geographic Patterns in
the Table?
Demographic (Race/Ethnic) Data by Location in the
USA (2003)
SOURCE http//factfinder.census.gov/
8
How quickly can you Spot Geographic Patterns on
the Map?
Racial and Ethnic concentrations in U.S. (2003)
9
Business Data
9
10
to Business Maps
http//popvssoda.com2998/countystats/total-county
.html
10
11
to GIS Web Service
Pop, Soda, Coke and other naming in the
United States, 2002.
(Source http//popvssoda.com2998/ )
A GIS web service is a mapping application that
is served on the Web. A user can access it
through his or her web browser. Google Maps and
Google Earth are examples. GIS web services is a
trend in GIS.
12
Often the greatest value comes from simply
looking at your data from a different perspective!

• Over 50 of customers live within 2 miles
• Over 80 of customers live within 4 miles

13
GIS Capabilities

• GIS Enhances what is normally in tables and Adds
  Many Valuable New Insights.
• For instance, displaying a small business 500
  customers in a table makes it difficult, if not
  impossible, to determine their locational
  patterns.
• GIS can show the locations and analyze their
  relationships and trends.

14
Advantages of Business Intelligence and Mapping

• Understanding the geographic patterns of business
  factors for ZIP codes, sales regions, counties,
  states.
• Seeing trends in geographic change over time.
• Comparing company and competitor locations.
• Responding more quickly to fast moving business
  situations involving location.
• Improve decision making that involves space and
  location. This is most decisions.

15
How to get started

• After you finish the workshop you can expand your
  knowledge and training in GIS through
• Taking workshops and courses available in
  Massachusetts and New England
• Taking virtual campus courses
• Following up with local and ESRI contacts
• Attending the ESRI 2009 Business GIS Summit in
  Denver, May 4-6, 2009
• Learning GIS through books and magazines
• Indicating interest from the Massachusetts SBDC
  Network and SBA for additional workshops.
• They will be included in the panel
  discussion at the end.