Chapter 12 Chapter 13

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Chapter 12Chapter 13
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Nokia

• Diversified 140 year old company
• Restructures 80s 90s to concentrate on mobile
  telecommunication
• Aggressive competitors Samsung, Sharp, LG,
  Motorola
• Cell phones fashion accessories
• Geographic shift to China, India, Brazil, Russia
• Smart phones

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• Decentralizing
• Multimedia group
• Enterprise solutions unit
• Mobile Phones 5 SBUs
• Broad Appeal
• Lifestyle products
• New Entry
• Two horizontal organizational units
• Customer and Market operations
• Technology platforms unit
• Global market share up to 34

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Functional Competencies of the SBU
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Resource allocation
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Decision-making influence and participation
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SBU organizational structure
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Functional coordination and conflict resolution
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Functional Organization
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Product Management Organization
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Organizing by markets
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• Matrix organization
• Recent trends
• Managing processes
• Self-managing teams
• Joint ventures

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