Chapter 6 Information System in the Enterprise (????????????????????)

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Chapter 6Information System in the Enterprise
(????????????????????)
2
??????????????????????????????????????????????????

• ???????????????????????????????????
• (Sales and Marketing Information Systems)
• ???????????????????????????????????
• (Manufacturing and Production Information
  Systems)
• ????????????????????????????????????????
• (Finance and Accounting Information Systems)
• ????????????????????????????????????
• (Human Resource Information Systems)

3
?????????????????????(Sales and Marketing
Systems)

• ??????????? (Marketing)
• ???????????????????????? ????????????????????????
  ? ????????????????????????????????????????????????
  ???? ?????????????????????????????????
• ??????? (Sales)
• ???????????? ??????????????????? ??????????????
  ????????????????????????????????

4
Examples of Sales and Marketing Information
Systems
System Description Organization Level
Order Processing ??????????? ????????????????? Enter, process, and track orders ?????????? ???????? ?????????????????????????? Operational
Pricing analysis ?????????????????????? Determine prices for products and services ????????????????????? ????????? Management
Sales trend forecasting ??????????????????????? Prepare 5-year sales forecasts ??????????????????????????? 5 ?? Strategic
5
?????????????????(Manufacturing and Production
Systems)

• ????????????????? ????????????????????????????????
  ??????
• 1. ?????? ????? ????????????????????????????
• 2. ????????????????????
• 3. ????????????? ???????????? ????????????????????
  ?????????????????? ?????????????
• 4. ??????????????????????????????????
  ?????????????????? ?????????????????????????
  ???????????????????????????????????????????

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Examples of Manufacturing and Production
Information Systems
System Description Organization Level
Machine control ???????????????????? Control the action of machines and equipment ??????????????????????????????????????????? Operational
Production planning ???????????????? Decide when and how many products should be produced ???????????????????????????????? ?????????????????? Management
Facilities location ????????????????????????????????????? Decide where to locate new product facilities ????????????????????? ????????????????????????????????? Strategic
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Overview of an inventory system(????????????????)
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• CAD (computer-aided design)
• ????????????????????????????? ??????
  ???????????? ????????????????? ??????? ?
  ??????????????????????????? ??????????????????????
  ??? ????????? CAD ????????????????????????? 2
  ???? ???? 3 ???? ???
• ???????????????????????? CAD ?????????????????????
  ?????? ? ???????????
• - ???????????????? AutoDesk Architectural
  Desktop, Microstation J
• - ??????????????????? AutoPLANT Piping, Xsteel
• - ?????????????????? CATIA
• - ??????????? JewelCAD
• - ??????????? AutoCAD MAP

http//www.vcharkarn.com/varticle/33293/4
http//www.rmuti.ac.th/faculty/machanical/me/CAD.h
tm
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 CAM (Computer Aided Manufacturing)

• ?????????????????????????????? ???????????????????
  ????????????????????? ????????????????????????????
  ??????????????????
• ??????????????? 3 ???????????????? CAD ???
• ???????????????????????? ???? CAM MasterCAM,
  Delcam

http//www.ipst.ac.th/design/document/CAD-CAM-CAE-
CNC.pdf
10
?????? CAD ??????????????? 3 ????
http//www.vcharkarn.com/vblog/33126/3
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AutoCAD Map 3D
http//community.citrix.com/blogs/citrite/derekt/2
008/04/08/DeliveringAutoCADMap3DwithXenApp
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??????????????????????(Finance and Accounting
Systems)

• ??????????? (Financial Function)
• ?????????????????????????????????????????????????
  ???????????????????? ???? ?????? ???? ????????
  ?????????? ????????????????
• ???????????? (Accounting)
• ??????????????????? ?????????????????????????????
  ????????????????????? ???? ??????????????
  ?????????????? ????????????? ?????????????????????
  ? ?????????????????????????????????????????????

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Examples of Finance and Accounting Information
Systems
System Description Organization Level
Accounts receivable ??????????? Tracks money owed the firm ??????????????????? Operational
Budgeting ???????? Prepares shot-term budgets ??????????????????????????? Management
Profit planning ??????????????? Plan long-term profits ?????????????????????? Strategic
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??????????????????????????? (?????????)

• 1. ?????????? ?????????????? (Order Processing
  System) ??????????????, ????????????,
  ??????????????
• 2. ????????????????????? ( Inventory Control
  System ) ??? Stock, ????? Stock
• 3. ???????????????? ( Account Receivable System)
  ?????????????????????????????????????????? ????
  ??????????????????????
• 4. ???????????????????  ( Sale Analysis System )
  ??????????, ????????????
  ?????????????????
• 5. ?????????????? ( Purchase Order System )
  ????????????????????, ???????????????
• 6. ?????????????????  ( Account Payable System)
  ????????????????????????????????????????
  ??????????????????????????????????????????????????
  ???? 
• 7. ???????????????????????? (General Ledger
  System) ???????????????????, ???????????????,
  ??????????????, ???????????? ?????????????????????
  ?????????
• 8. ?????????????????? ( Payroll System)
  ??????????? ?????????????????
• http//www.thaisoftware.co.th/index.php?tpid0178
  pgid

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??????????????????(Human Resources Systems)

• ??????????????????
• ????????????????????????????? ????????????????????
  ????? ????????????????????????????????????????
  ?????????????????? ????????????
  ??????????????????????? ?????????????????????????

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Examples of Human Resources Information Systems
System Description Organization Level
Training and development ????????????????????? Tracks employee training, skill, and performance appraisals ???????????????? ????? ?????????????????????????????????????????????? Operational
Compensation Analysis ????????????????????? Monitors the range and distribution of employee wages, salaries, and benefits ???????????????????????????????????? ??????????,????????? ????????????? Management
Human resources planning ??????????????????????? Plan the long-term labor force needs of the organization ??????????????????????????????????????????????????????????? Strategic
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(No Transcript)
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?????????????????????????????

• ?????????????????????????
• ???????????????????????????????
  ?????????????????????? ????????????
  ??????????????????????????????????????????????????
  ??

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??????????????????????????
???????????? ??????????????????
????????????????? ?????????????????????????? ???????????????? ?????????????????????
???????????????????? ??????????????????? ????????????????????????????? ????????????
?????????????????????? ????????????????????????? ???????????????????????? ????????????????????
?????????????????? ?????????????????? ?????????????????????????????????
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Overview of Enterprise Application

• Customer Relationship Management (CRM)
• Supply Chain Management (SCM)
• Enterprise Resource Planning (ERP)
• Knowledge Management System

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??????????????????????????????Customer
Relationship Management (CRM)

• ??????? ???????????????????????????????????
  ??????????????????????????????????
  ????????????????????????????????????????????
  ??????????????????????????????????????????????????
  ??????????????????????????????????????????????????
  ???????? ?????????????????? ???????
  ??????????????? ??????????????????????????????????
  ????????????????????????????????????
• ???? CRM ?????????????????????????????????????????
  ?????????????????????????????????????
  ?????????????????????????????????????????????
  ??????????????? E-mail ???????????????????
  ??????????????????????????????????????????????????
  ??????

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Customer Relationship Management (CRM)
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??????????????????????????????Customer
Relationship Management (CRM)

• ???? CRM ?????????????????????????????????
  (tools)????????????????????????
• ??????????????????????????????????????????
• ?????????????????????????????????????????????
• ??????????????????????????????????????????????
• ??????????????????????????????????????????????

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??????????????? CRM

• ??????????????????????????????????????????????????
  ???????????? ???????????????
• ???????????????????????????????????????
• ??????????????????????????????????????????????????
  ???????
• ??????????????????????????????????????????????????
  ?

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???????? Nanosoft CRM (???????????????????)

• Nanosoft CRM (???????????????????)
  ??????????????????????????????????
  ???????????????? CRM ???? Customer Relationship
  Management ??????????? ???????????????????????????
  ?????????? ??? ???????????????????????????????????
  ????????????????????? ????????????????????????????
  ??????????????????????? ??????????????????
  ????????????????????????????????
  ?????????????????? ????????????????????/?????? 
  ???? ???????????????????????????????????????????,
  ???????????????? , ???????????????????????????????
  ???????? , ???????????????????????????????????????
  ???????????????????  ??? ?????????????????????????
  ????????????????????????????????????????????????
  ??????????????????????????????????????????????????
  ???????? ?????????????????????????????????????????
  ???????????????????????????????
• http//www.thaiware.com/main/info.php?id4126

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?????????????????????? Supply Chain Management
(SCM)

• ?????????????????????? ??????????????????????????
  ??????????????????????????????? ???????
  ????????????????? ????????????????????????????????
  ?????????????????????????????????? ?????????????
  ??????????????????????????????????????????????????
  ???????????? ??????????????????? ?????????????
  ????????????????????????????????????????
• ????
• ????????????????????????????????????????????????
  ?????????????????????? ???????????????????????????
  ??????? (Procurement) ??????? (Manufacturing)
  ?????????? (Storage) ?????????????????
  (Information Technology) ?????????????
  (Distribution) ??????????? (Transportation)
  ??????????????????????????????????????????????????
  ???????

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A Supply Chain
????????
????????????????
?????????????
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A Supply Chain
???????????????
????????
????????????????
?????????????
???????????????
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?????? ???? SCM ??????????????????????????????(S
upplier) ????????????????(Manufacturer)
?????????????????????(Distributor) ????????
???????????(Retailer) ???????????????????(Customer
) ????????????????????? ??????????????????
??????????????? ??????????????????????????????????
?????????????????
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??????????????????????????????????????????????
(SCM)

• ???????? ???? ?????? ????????????????????
  ???????????? ???????????????????????
• ???????????????????????????????????????????????
• ??????????????????????????????????
• ????????????????????????????? ????????????????????
  ?????????????
• ????????????????????
• ?????????????????????????????????????????????????
• ????????????????????????????????????????????????
• ?????????????????????????????
• ??????????????????????????????????????????????????
  ???????????????

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?????? Supply Chain  ?????????????????????
??????????????????? ?????????????????????????
??????????????????????????????????????????????????
???????????????????? ?????????????????????????????
????? (Procurement) ??????? (Manufacturing)
?????????? (Storage) ?????????????????
(Information Technology) ?????????????
(Distribution) ??????????? (Transportation)
??????????????????????????????????????????????????
??????? ????????? ???????????????????????????????
??????????????????? ? ???????????????????
??????????????????????????????????????????????????
?? ? ?????????????????? ???? ????????????????/????
?? (Suppliers) ????????????? (Manufactures)
???????????????? (Distribution)
????????????????????? ????????????????????????????
??????????????????????????????????????????????????
??????????????????????????????????????????????????
?? ???????????????????????????????????????????/???
??? ????????????????????????? ????????????????????
?????????????????????????????? ??????????????????
??????????? ? ????????????????????????????????????
???/?????????????????????????????????
??????????????????????????????????????????????????
???????? ?????????????? ?????????????????????????
??????????????????????????????????????????????????
?????????? ????????????? ????????? ?????????
??????? ?????????????????????????????????????????
????????????? ????????????????????????????????????
??????????????? ??????????????????????????????????
??????????? ???????? ? ?????????????????????????
??????????????????????????????????????????????????
??????????????? ????? INTERTRANSPORT LOGISTICS
????? 3 ??????? 63 ?????? 1-15 ???????? 2546 ????
4 ??????????????????????????????????
??? ????????????? 15 ???????? 2546
http//www.tri.chula.ac.th/twwwroot/word/word0221
.doc
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????????????????????????????????????Enterprise
Resource Planning (ERP)

• ERP ?????????????????????? ???????????????????????
  ???????? (Business Process) ??????????????????????
  ???????? (Applications) ????? ????????????????????
  ?????????????? (Enterprise) ??????????????????????
  ???????????????? (Single Database) ???????????
  ERP ??????????????????????????????? ????
  ????????? (Planning) ??????? (Production) ??????
  (Sale) ????????????????? (Human Resource)
  ?????????????????? (Accounting/Finance)
  ????????????????????????? ????????????????????????
  ??????????????????????? ??????????????????????????
  ?????????????????????????? ???????????????????????
  ??????????????? (Common Processes)
  ??????????????????????????????????????????????????
  ???????????????????????
• ????? http//www.tpa.or.th/erp/index.php?option
  com_contenttaskviewid12Itemid35

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• ??????????????????????????????????????????
  ??????????????????????????????????????????????????
  ? ???? ??????????????????????? ???????????????????
  ??????????????????????????????????????????????????
  ??? ?????????????????????????????
  ????????????????????????? ????????????
  ?????????????????????????? ???????????????????????
  ?????????????? ??????? ????????????????????
  ????????????????????????? ???????????????????
  ???????????????????????????? ?????????????????????
  ??

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• Enterprise systems, also known as enterprise
  resource planning (ERP) systems
• Enterprise systems integrate the key business
  processes of an entire firm into a single
  software system that enables information to flow
  seamlessly throughout the organizations. These
  systems focus primarily on internal processes but
  may include transactions with customers and
  vendors.

35
Enterprise systems
36
Enterprise systems
37
Enterprise Systems ???????????????????????????????
?

• 1. ??????????????????? (Manufacturing Processes)
• ??????????????????? ??????? ????????
  ???????????????? ?????????????????????????
  ????????????????????????????????
• 2. ???????????????????????????? (Financial and
  Accounting Processes)
• ???????????-??????? ?????????????????????????????
  ???????????????????????? ????????????????????
  ?????????????? ??????????????????????????????????
• 3. ??????????????????????(Sales and Marketing
  Processes)
• ???????????????????? ??????????????????
  ?????????????? ????????????????????
  ??????????????? ??????????????????
• 4. ??????????????????????????? (Human Resource
  Processes)
• ???????????????? ?????????????????
  ???????????????? ????????????????????????
  ???????????????????????????? ????????????????????
  ??????????????????????????????????

38
??????????? Enterprise Systems

• ???????????????
• ???????????????????????????????????? ????
  ??????????????????????????????????????????????????
  ?
• ???????????????
• ?????????????????????????????????????????????????
  ???
• ????????????????
• ????????????????????????????????????
• ???????????????????
• ????????????????????????????????????

39
Knowledge Management System

• ???????????????????????????? ????????????????????
  ???????????? ?????????????????????????????????????
  ????????? ??????????????????????????
  ???????????????????????????????????????????????
  Knowledge management systems support process
• - Acquiring knowledge (?????????????????)
• - Storing knowledge (?????????????????)
• - Distributing knowledge (?????????????????)
• - Applying knowledge (?????????????????????)

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(Logistics)

• ?????????? (Logistics) ???????????????????????????
  ? ??????????????? ???????????
  ????????????????????? ?????????????
  ??????????????????????? ?????????????????
  ???????????????????????????????????????????
  ????????????????????????????????????????
       ????????????????????????????????????????????
  ???????????????????????? The Council of Logistics
  Management (CLM) ?????????????????????????????????
  ????????????? "???????????????????? ?????????
  ???????????????????? ?????????????????????
  ?????????????????? ???????????????????????
  ??????????????? ??????????????????????????????????
  ?????????????????????????? ???????????????????????
  ?????????????????????????????"      ?????????????
  ? Logistix Partners Oy, Helsinki, Fl
  ????????????????????????????? "???????????????????
  ??????????? ????????????????????????????????
  ???????????????????????? ??????????
  ???????????????????????????????? ????????????????
  ?????????????????? ???????????????????????????????
  ????????????????????"
• ????? http//61.19.88.3/eastern-cluster/lo
  gistic.php

41

• ?????????? (Logistics) ??????? ???????????????????
  ?????????????????????????????????????????????
  ????????? ????????????????????????????????????????
  ????????????????????? ? ??????????????????????????
  ? ?????????????????????? ?????????????????????????
  ??????????????? ??????????????????????????????????
  ??????????????????????????????????????????????????
  ???????????????????????????????????
  ??????????????????????????????????????????????????
  
• ?????????? ?????????????????????? 2 ?????? ???
  ?????????????????????????????
• ?????????? ??????? ?????????????????????????????
  ?????? ?????? ????????????????????????????????????
  ??????????????????????????? ???????????
• ??????????? (Key Activities) ?????? -
  ???????????? (Transportation) -
  ????????????????? stock ( Inventory Management)
  - ??????????????? (Order Processing) -
  ??????????????????? ( Information Management) -
  ???????????????????? ( Financial Management)
• ???????????????( Supporting Activities)?????? -
  ??????????????????? ( Warehouse Management) -
  ????????????????????????????? ( Material
  Handling) - ?????????? ( Purchasing) -
  ?????????????? ( Packaging) - ???????????????????
  ?????????? ( Demand Management)

http//logistics.dpim.go.th/exchange/faq.php
42

• Exception Report (??????????????????
  ????????????????????)
• ??????????????????????? ?????????????????????????
  ??????????????? ?????????????????
  ?????????????????????????????? ???????????????????
  ??????? ???? ?????????????????????????????????????
  ????????? 10 ?????????????????????????
• Exception Report (???????????????)
• ?????????????????????????????????
  ????????????????????? ???? ???????????????????????
  ??????????????????????????????????????
  ??????????????????????????????????????????????????
  ???????????????????????????? ?????????????????????
  ??????????????????? ??????????????????????????????
  ??????????????????????????????????????????????????
  ??

http//g3.buildboard.com/images/attachpic/g3/B33/B
33F1828T2935_6636209123f849794687e0d9b9b0b58f.doc
43
Summary Report (??????????)

• ???? ??????????????????????????
• ???????????????????????
• ??????????????????????????????????

44
???????? 2-3 ??

• ?????????????????????????????????????????????????
  
• - Supply Chain Management (SCM)
• - Customer Relationship Management (CRM)
• - Enterprise Resource Planning (ERP)
• ?????????????????? 1 ?????

????????????????????????????? - Cloud Computing
???????????????? 2 ?????????? 2554 ??????
14/12/2554
http//irrigation.rid.go.th/rid15/ppn/Knowledge/Ma
nagement20Information20Systems/mis3.htm