MetaMedia Business Plan

1
MetaMediaBusiness Plan
IOM540 Prof. Sulin BA

• Judson F. Ferdon
• Martin Ferro
• Lorenzo Rossi
• Ricky J. Sethi

2
Outline

• Mission
• Technology Basic Concepts
• Market issues
• Some key factors
• Our solution
• Values for the players
• Business Process
• TDP issue etc.
• Pricing model
• Evolution plan (growth strategy)
• Risks
• Finance
• Conclusion

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Mission

• MetaMedias corporate goal is to become a
  long term partner for all companies that need
  solutions for better managing their multimedia
  assets.
• In particular, MetaMedia aims to be one of the
  key players in the market of searchable
  audio-video.

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Technology Basic Concepts

• There is a huge amount of multimedia
  (audio-video) content from a variety of sources
• Internet, cable, satellite, CD-ROM, DVD

• Demand to make this material easy to manage
• i.e. searchable.
• Quote In the next generation of Internet search
  engines, audio and video will be searchable as
  well as textual material -- C.C. Jay Kuo, USC
  faculty

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Indexing Textual Material
Table of Contents 1. Introduction1 2.
Technology..10 2.1 Internet .12 2.2
Security..14 3. E-commerce.20 3.1 B2C
models.22
Index
Electronic cash Electronic check Electronic
malls...22,30,31
3.1 B2C models
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Indexing Audiovisual Material
Table of Contents
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MM Indexing Key Steps

• Content Analysis/Metadata Extraction/Description
• Metadata Presentation
• (Note MPEG-7 will be the standard)
• 3) Search Query Engines

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Industry Dynamics

• Young Market less than five years old
• Market still uninformed
• "Having fundamental technologies to act as a
  foundationis important. The challenge is for
  businesses to leverage that value - video has not
  been a corporate data type so far. The thinking
  now is beginning to shift." -- Carl Lehmann
• The Demand is Increasing!

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Current Market Situation

• Software Providers
• Some companies (Virage, IBM, Pictron, Attrasoft,
  Excalibur, Magnifi) sell software packages for
  metadata extraction, search engines, and browser
  interfaces.
• Potential Customers
• TV broadcasters
• Internet companies
• Commercial production companies
• Advertisement agencies
• Interactive CD-ROM manufacturers

10
MPEG-7 Standard

• The International Standardization Organization is
  currently working on providing a standard for the
  content description (metadata). This standard,
  MPEG-7, should be ready by September 2001.

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Key Factors

• MPEG-7 will be accepted
• Rich Metadata extraction will remain complicated
• Requiring Expert Analysis and Dedicated Hardware
• The perceived value of Metadata is increasing
• ? The demand will increase as the number of
  application increases
• Carve out Niche Markets
• Description Providers
• MetaMedia will be very competitive in the
  process.

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Opportunities

• Establish Metamedia as a leader and set standards
  for this quickly emerging industry
• First Mover Advantage
• ASP content-processing model

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Business Model
Application Service Provider and Content
Processing Model
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Values for the Players

• For Customers
• A java application will provide frequent updates
• Better assistance
• Clients can get richer descriptions for portions
  of their content by sending us related TDP
• CRM
• For MetaMedia
• First mover in the metadata market (!)
• Improved efficiencies
• Close Customer Contact
• Flexibility of our model (!!)
• Customers can participate even without experts

15
ASP Business Process Model
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Pricing Model

• Yearly subscription fee charge for data
  duration and metadata type.
• Equation
• PRICE SUBSCRIPTION ( Ct ? Tc) ? Mf
• Advantages of Pricing Structure
• Flexibility
• Customized
• Service Oriented

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When Do We Make Money?

• After the First Year
• Total Sales 2,690,000
• Total Expenses 2,350,000
• Income After Taxes 220,000

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5 Year Financial Outlook
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Strengths
Easy point of entry No up-front hardware or software costs Balanced staffing load No long-term commitment Speed of deployment Avoid costly and time-consuming upgrade headaches Scalability and modular implementation Value-added services IT staff doesnt need to run maintenance Highly secure - Comprehensive Firewalls - Routers Sniffers - Proprietary TDP/IMP technology
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Risks
Risk Mitigating Factors
Net Congestion Uptime Web Farms Redundant Servers OC3 Connection
Rapid Technological Change On-staff Scientists In-house Experts ISO association partnership
Moores Law Proprietary Acct Mngmnt Tools CRM methodology
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Conclusion

• Expansion to the market of metadata solutions for
  real-time broadcasters
• ASP Aggregator

Future Growth Business Opp.
22
Prototype