What?

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What?
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Connected 2.0 Principle
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Connected 2.0 Principle
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• Lurker Principle

In social groups, some people actively
participate more than others Social
participation tends to follow a 90-9-1 rule
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Unsocial / Social

• unsocial

• social

• advertise
• attention
• target
• televised
• one to many
• impressions
• campaigns
• control

• entertain
• participation
• content
• friended
• one to one, many to many
• expressions
• movements
• leverage

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b2b
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My customers dont use social networks
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A recommendation from a friend would make 71 of
people more comfortable with a product or service
more so than advertising (15) or even personal
experience (63) MediaLab
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Customer Engagement Strategies
The Social Web is distributing influence beyond
the customer landscape, allocating authority
amongst stakeholders, prospects, and peers.
Brian Solis
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How
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Socialgraphics
Listen

1. Where are your customers online?
2. What are your customers social behaviors online?
3. What social information or people do your
   customers rely on?
4. What is your customers social influence? Who
   trusts them?
5. Are they talking about you, your products, your
   competition, your industry?

Altimeter Group
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Strategise
Align social with strategic business goals
Refer to what you learned monitoring
Set measureable objectives (measure the right
things)
Create strategic plan and financial model
Develop tactics to achieve strategy
Who? What? When? Where?
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How
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FreshBooks
Customer-centric approach
Twitter engagement key
Userbase up 300 in 2 years
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Thank you!
Eric Swain 44 7773 798259 www.spice.co.uk eric_at_sp
ice.co.uk _at_ericswain