Diapositiva 1

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Building global tourism governance
Javier Blanco Herranz Executive Director of
Affiliate Members
32nd Annual Hotel Conference. CYPRUS HOTEL
ASSOCIATION. Thursday 25 February 2010. Nicosia
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• Presentation outline
• Current situation of world tourism
• New context for tourism
• Tourism governance
• UNWTO responses

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2009 International tourism results and prospects
for 2010
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2009 -4 One of the toughest years
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Return to growth at the end of 2009
2009
2008
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-4
Easter (April)
Easter (March)
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-1
-10
-7
2
-2
Source World Tourism Organization (UNWTO)
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International Tourism Only Africa grows
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Forecasts for 2010
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UNWTO Panel of Tourism Experts Regaining
confidence
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International Tourism Return to growth in 2010
Forecast 2010 3 to 4
Change ()
Source World Tourism Organization (UNWTO)
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International Tourism 2009 full year forecast
2009 Forecast 2010
World -4 3 to 4
Europe -6 1 to 3
Asia and the Pacific -2 5 to 7
Americas -5 2 to 4
Africa 5 4 to 7
Middle East -6 5 to 9
Source World Tourism Organization (UNWTO)
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2010 Growth and transformation

• Moderate confidence in growth

A year to establish strategies for success
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New context

• Increased customer decision power

Customers have changed, so businesses must change
too
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Success factors 1. Sharing knowledge 2.
Public-private sector cooperation 3.
Sustainability
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(No Transcript)
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What is governance?
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• A system of values, policies, processes and
  behaviours

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• to manage economic, social and political issues

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• between governments and society

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• at many different levels

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• orientated toward a common good.

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Governance in tourism Why?
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UN Millenium Development Goals
Ethical tourism,
Social cohesion and reducing inequalities
Contributing to growth.
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Whats the golden formula? Integrate the best
values with the best management
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Tourism governance How?
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Through public-private cooperation

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Conditions for publicprivate cooperation
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Will and capability to find common ground among
diverse interests

• Quality institutions that ensure
• Leadership
• Basic regulations
• Participation
• Pragmatism
• Evaluation

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• restoring confidence

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The role of
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Central position to lead and manage the
challenges of tourism globalization
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especially in uncertain times.
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Networks Civil society Other organizations Privat
e sector UNWTO States Global tourism governance
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UNWTO response to the economic crisis Roadmap
for Recovery
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A product of public-private cooperation with a
wide consensus
Support and stimulus for the global economy and
the tourism sector
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How is it implemented?
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At supranational level
At national level
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• The UNWTO Affiliate Members
• Globalized and advanced organizations
• 403 members accross 5 continents.
• CYPRUS HOTEL ASSOCIATION
• HIGHER HOTEL INSTITUTE

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Were not able to predict exactly what the
global tourism landscape will look like after the
crisis, but things will change, the process of
change has started and the future wont be the
same.