BEST PRACTICES REPORT

1
BEST PRACTICES REPORT

• Month October
• Year 2011
• Region Asia Pacific

2
PRODUCT LAUNCHES
3
BRAND ACTIVATIONS
4
RM DIAMANT HPP Promotion at HKIA Sept.2011 RM
Merchandising Units at HKIA
5
RM HPP Promotion at HKIA Sept. 2011
6

• Objectives
• Boost the sales for Remy XOE, our primary target
  for this promotion during MAF 11. Diamant, Remy
  Martin 1988 Vintage, XO Premium Cru and VSOP will
  also be promoted at this promotion.
• Strengthen the brand image of Remy Martin by
  capitalizing on the theme of Heart of Cognac.
• Recruit new customers by offering GWP in all
  shops.
• Strengthen the trade relationship with Sky
  Connection.

7

• Promotion Mechanics 
• Personalized display including display units,
  gondola and POS materials.
• Well trained promoters / image girls wearing
  specially designed uniforms for Remy HOC.
• Special designed GWP to induce trial purchase and
  upgrade the brand image
• 1. XOE miniature for purchase of Remys products
  worth HK900.
• 3. Trolley bag for purchase of Remys products
  worth HK1988
• or more.

8
Venue The two flagship DF stores at HK CLK
Airport shop 3, shop 4 Period From Sept to Oct.
2011
9
(No Transcript)
10
(No Transcript)
11
(No Transcript)
12
(No Transcript)
13
(No Transcript)
14
(No Transcript)
15
(No Transcript)
16
(No Transcript)
17
Tent card
18
DIAMANT HPP Promotion at HKIA Sept. 2011
19
(No Transcript)
20
(No Transcript)
21
Taoyuan Intl Airport, Taiwan

• VSOP Urban Lights HPP
• Location- ER Flagship 3035 at T2 Departure,
  Taoyuan Intl Airport
• Promotion Type- HPP Gondola with tasting of VSOP
• Duration- Sep 1st to Oct 31st, 2011 (Extended to
  Nov 15th, 2011)
• Design- An eye-catching gondola designed based on
  the guideline to launch VSOP Urban Lights.
  Illuminated effects are used to create a chic and
  modern image of Urban Lights.
• Total Cost- TWD641,000 (around USD22,000)
• Rental- TWD300,000
• Producion fee- TWD200,000
• Tasting Bottles- TWD6,000
• PG Salary-TWD135,000

19/05/2015
21
22
Taoyuan Intl Airport, Taiwan
VSOP Urban Lights HPP Gondola
19/05/2015
22
23
Taoyuan Intl Airport, Taiwan

• Centaure de DIAMANT VSOP Urban Lights
• Location- ER Shop at T1 Departure, Taipei Song
  Shan Airport
• Promotion Type- Diamant Display Podium and Urban
  Lights HPP Gondola with tasting of VSOP
• Duration- Oct 1st to Dec 31st, 2011
• Design- Similar design as the Urban Lights HPP
  gondola at Taoyuan Airport with illuminated
  effects to create the chic and modern image. Plus
  a premium display podium to spotlight Diamant.
• Total Cost- TWD865,000 (around USD29,000)
• Rental- TWD450,000
• Producion fee- TWD270,000
• Tasting Bottles- TWD10,000
• PG Salary-TWD135,000

19/05/2015
23
24
Taoyuan Intl Airport, Taiwan
HPP Promotion for Centaure de Diamant VSOP
Urban Lights
19/05/2015
24
25
Haneda Intl Airport

• Haneda Jatco(Central) Store, HOC Promotion Oct 1
  15.

GWP promotion at JAtoc (Central) Store Remy XOE
Trolley Bag Remy VSOP Travel Bag Supported by
tasting
26
Kansai Intl Airport, Japan

• Kansai South Store, HOC Promotion Oct 12-25.

27
Kansai Intl Airport, Japan

• Kansai North Store, HOC Promotion Oct 12-25.
• Supported by tasting

28
Narita Intl Airport, Japan

• Narita T1 South Store, VSOP Urban Lights
  Promotion Oct 16-31.

29
Russian Standard Promotion at HKIA Sept. 2011
30

• Russian Standard Gold Label
• Objective
• Build the brand image and create the awareness.
• Mechanics
• Display a gondola in shop 4.
• The promotion is supported by RS promoter with
  special
• designed uniform.
• GWP Russian Standard gold miniature for every
  single
• purchase of any Russian Standard.
• Period
• Sept. and Oct. 2011

31
(No Transcript)
32
Tent card
33
PERMANENT MERCHANDISING
34
RM Merchandising Units at HKIA
35
Shop 4 HK International Airport
36
Shop 3 HK International Airport
37
RM Merchandising Units at Macau Intl Airport
38
Macau Intl Airport
39
Macau Intl Airport
RM Merchandising
LXIII Kingdom
40
Macau Intl Airport
Remy Martin Gondola
41
Macau Intl Airport
Centaure de DIAMANT Gondola
42
RM Merchandising Units at Haneda Airport, Tokyo
43
Central (Jatco) - Haneda Intl Airport, Japan
Installed on Oct 27th,2011
44
JAL DFS(North) - Haneda Intl Airport, Japan
Installed on Oct 27th,2011
45
Russian Standard Merchandising Unitsat HKIA
46
(No Transcript)
47
(No Transcript)