Pink (A Whole New Mind)

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Pink (A Whole New Mind) Florida (The Rise
of the Creative Class)Littky (The Big
Picture)Enriquez (As the Future Catches
You)Prepared by Tom Peters/12.01.2004
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Dan Pink
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The era of left brain dominanceand the
Information Age it engenderedIs giving way to a
new world in which right brain
qualitiesinventiveness, empathy, meaningwill
govern. Dan Pink, A Whole New Mind
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The past few decades have belonged to a certain
kind of person with a certain kind of
mindcomputer programmers who could crank code,
lawyers who could craft contracts, MBAs who could
crunch numbers. But the keys to the kingdom are
changing hands. The future belongs to a very
different kind of person with a very different
kind of mindcreators and empathizers, pattern
recognizers and meaning makers. These
peopleartists, inventors, designers,
storytellers, caregivers, consolers, big picture
thinkerswill now reap societys richest rewards
and share its greatest joys. Dan Pink, A Whole
New Mind
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L-Directed Thinking sequential, literal,
functional, textual, analytictoR-Directed
Thinking simultaneous, metaphorical, aesthetic,
contextual, syntheticSource Dan Pink/A Whole
New Mind
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Left-brain style thinking used to be the driver,
and right-brain style thinking the passenger. Now
R-Directed Thinking is suddenly grabbing the
wheel, stepping on the gas, and determining where
were going and how were going to get there.
L-Directed aptitudesthe kind measured by the SAT
and employed by CPAsare still necessary. But
theyre no longer sufficient. Dan Pink, A Whole
New Mind
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The Big Three Drivers of ChangeAbundanceAsia
AutomationSource Dan Pink, A Whole New Mind
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But abundance has also produced an ironic
result The very triumph of L-Directed Thinking
has lessened its significance. The prosperity it
has unleashed has placed a premium on things that
appeal to less rational, more R-Directed
sensibilitiesbeauty, spirituality, emotion.
Dan Pink, A Whole New Mind
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India350,000 engineering grads per yeargt50
F500 outsource software work to IndiaGE 48 of
software developed in India (Sign in GE India
office Trespassers will be recruited)Source
Dan Pink, A Whole New Mind
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Softwares Enormous InroadsDocsLawyersAccoun
tantsSource Dan Pink, A Whole New Mind
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Agriculture Age (farmers)Industrial Age (factory
workers)Information Age (knowledge
workers)Conceptual Age (creators and
empathizers)Source Dan Pink, A Whole New Mind
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The MFA is the new MBA. Dan Pink, A Whole New
Mind
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What does this mean for you and me? How can we
prepare for the conceptual age? On one level, the
answer is straightforward. In a world tossed by
Abundance, Asia and Automation, in a which
L-Directed Thinking remains necessary but no
longer sufficient, we must become proficient in
R-Directed Thinking and master aptitudes that are
high concept and high touch. But on another
level, that answer is inadequate. What exactly
are we supposed to do? Dan Pink, A Whole New
Mind
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Design.Story.Symphony.Empathy.Play.Source
Dan Pink, A Whole New Mind
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Not just function, but also DESIGN.Not just
argument, but also STORY.Not just focus, but
also SYMPHONY.Not just logic, but also
EMPATHY.Not just seriousness, but also
PLAY.Source Dan Pink, A Whole New Mind
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Richard Florida
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Human creativity is the ultimate economic
resource. Richard Florida, The Rise of the
Creative Class
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Creativity Index The 3 TsTechnology (HT
Index/firms , Innovation Index/patent
growth)Talent ( with bachelors
degrees)Tolerance (Melting Pot
Index/foreigners, Bohemian Index/artists et al.,
Gay Index/rel. s)Source Richard Florida, The
Rise of the Creative Class
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U.S. Historical Strength Invest in
CreativityFoster new industriesFree open
societyInvestment higher ed, R D,
cultureImmigrants ( 1!)Source Richard
Florida, The Rise of the Creative Class
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Models Of EcDevFirm-driven (attract
firms)Social Capital (trust
community-connectedness)Human Capital (
educated people)Creative Capital (RF)Source
Richard Florida, The Rise of the Creative Class
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CI/Top10 Austin, SF, Seattle, Boston,
Raleigh-Durham, Portland, Minneapolis,
Washington-Baltimore, Sacramento,
DenverCI/Bottom10 Detroit, Norfolk,
Cleveland, Milwaukee, Grand Rapids, Memphis,
Jacksonville, Greensboro, New Orleans, Buffalo,
Louisville Metro gt 1M (49 total)Source
Richard Florida, The Rise of the Creative Class
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The Creative Age is a wide-open game. Richard
Florida, The Rise of the Creative Class
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The Dawn of the Creative Age Theres a whole
new class of workers in the U.S. thats
38-million strong the creative class. At its
core are the scientists, engineers, architects,
designers, educators, artists, musicians and
entertainers whose economic function is to create
new ideas, new technology, or new content. Also
included are the creative professions of business
and finance, law, healthcare and related fields,
in which knowledge workers engage in complex
problem solving that involves a great deal of
independent judgment. Today the creative sector
of the U.S. economy, broadly defined, employs
more than 30 of the workforce (more than all of
manufacturing) and accounts for more than half of
all wage and salary income (some 2
trillion)almost as much as the manufacturing and
service sectors together. Indeed, the United
States has now entered what I call the Creative
Age. Americas Looming Creativity Crisis/
Richard Florida/ HBR/10.04
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The global talent pool and the high-end, high
margin creative industries that used to be the
sole province of the U.S., and a critical source
of its prosperity, have begun to disperse around
the globe. A host of countriesIreland, Finland,
Canada, Australia, New Zealand, among themare
investing in higher education, cultivating
creative people, and churning out stellar
products, from Nokia phones to the Lord of the
Rings movies.. Many of these countries have
learned from past U.S. success and are shoring up
efforts to attract foreign talentincluding
Americans. The United States may well be the
Goliath of the twentieth century global economy,
but it will take just half a dozen
twenty-first-century Davids to begin to wear it
down. To stay innovative, America must continue
to attract the worlds sharpest minds. And to do
that, it needs to invest in the further
development of its creative sector. Because
wherever creativity goesand, by extension,
wherever talent goesinnovation and economic
growth are sure to follow. Americas Looming
Creativity Crisis/Richard Florida/HBR/10.04
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The Memphis Manifesto Building a
Community of Ideas1. Cultivate reward
creativity.2. Invest in the creative
ecosystem.3. Embrace diversity.4. Nurture the
creatives.5. Value risk-taking.6. Be authentic
(emphasize uniqueness)7. Invest in and build on
quality of place.8. Remove barriers to
creativity.9. Take responsibility for change.
Development as D.I.Y.10. Ensure that every
person, especially children, has the right
to creativity. Become a Steward of
creativity.2003/The Creative
100/MemphisSource Richard Florida, The Rise of
the Creative Class
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Dennis Littky
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Thousands of years of history suggest that the
schoolhouse as we know it is an absurd way to
rear our young its contrary to everything we
know about what it is to be a human being. For
example, we know that doing and talking are what
most successful people are very good atthats
where they truly show their stuff. We know that
reading and writing are important, but also that
these are things that only a small and
specialized group of people is primarily good at
doing. And yet we persist in a form of schooling
that measures our childrens achievement
largely in the latter terms, not the former and
sometimes through written tests alone. Deborah
Meier, Foreword to Dennis Littkys The Big Picture
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The Real Goals of Education/Dennis Littky/The Big
PictureBe lifelong learnersBe passionateBe
ready to take risksBe able to problem solve and
think criticallyBe able to look at things
differentlyBe able to work independently and
with othersBe creativeCare and want to give
back to their communityPersevereHave
integrity and self-respectHave moral
courageBe able to use the world around them
wellSpeak well, write well, read well, and work
well with numbersAND TRULY ENJOY THEIR LIFE AND
WORK
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What we want to see is the child in pursuit of
knowledge, and not knowledge in pursuit of the
child. George Bernard Shaw
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Teaching is listening. Learning is talking.
Message painted on a Met advisors truck by his
students (from Dennis Littky, The Big Picture)
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We have plenty of people who can teach what they
know, but very few who can teach their own
capacity to learn. Joseph Hart, educator
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From the media, we hear these great tearjerker
stories of kids who succeeded despite the odds.
But all of our kids are facing the odds of an
education system that is all wrong. The odds are
against them because the system works against
them instead of with them. I see it every day
kids who people have dismissed as dumb in math
or uninterested in science or nonreaders
doing incredible things in these exact same areas
because they were (finally) allowed to start with
something they were already interested in. A
9th-grade kid who hates science sees a movie
about freezing people, then decides to read a
college biology text on cryogenics, and then
gives a presentation on it that blows your socks
off. Dennis Littky, The Big Picture
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Juan Enriquez
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WE ARE BEGINNING TO ACQUIRE DIRECT AND
DELIBERATE CONTROL OVER THE EVOLUTION OF ALL
LIFE FORMS ON THE PLANET.Source Juan
Enriquez, As The Future Catches You
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In a couple of decades the worlds dominant
language became strings of ones and zeroes.
Your world and your language are about to
change again. THE DOMINANT LANGUAGE AND
ECONOMIC DRIVER OF THIS CENTURY IS GOING TO
BE GENETICS.Source Juan Enriquez, As The
Future Catches You
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Three quarters of the FLAGS, BORDERS, ANTHEMS,
and MONIES represented at the United Nations
today Did not exist 50 years ago.States are
falling apart at an unprecedented rate Because
governments and citizens do not understand Why
technology is relevant to their daily lives and
How it changes their future.
Source Juan Enriquez/As the Future Catches You
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THE FUTURE BELONGS TO SMALL POPULATIONS
WHO BUILD EMPIRES OF THE MIND AND WHO IGNORE
THE TEMPTATION OFOR DO NOT HAVE THE OPTION
OFEXPLOITING NATURAL RESOURCES.Source Juan
Enriquez/As the Future Catches You
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THE HEART OF CELERA IS THE WORLDS LARGEST
PRIVATE SUPERCOMPUTER FED 24 HOURS A DAY BY
SEQUENCING ROBOTS AND CREATED-PROGRAMMED-
CONTROLLED BY A DOZEN GREAT MINDS. Source
Juan Enriquez/As the Future Catches You
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U.S. Patent Office/Patents
Granted 1985
1998Venezuela 15
29Argentina 12
46Mexico 35 ... 77Brazil
30 88South Korea 50
3,362 Source Juan Enriquez/As the
Future Catches You
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The extraordinary Tech Revolution Is fed by
a very few ZIP codes Generating New Empires
(and new Ghettoes). Source Juan
Enriquez/As the Future Catches You
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Five states California, New York, Texas,
New Jersey, and Illinois Generate 43 percent of
all U.S. patents.So even inside the United
States research is concentrated Within a very
few ZIP codes.(33 percent of all U.S. patents
come from 10 cities San Jose, greater Boston,
Chicago, Minneapolis, Detroit, Philadelphia, New
York, Rochester, and San Francisco.)
Source Juan Enriquez/As the Future Catches You
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AS A DEVELOPING COUNTRY YOU CAN LOWER
INFLATION REDUCE CORRUPTION CUT YOUR BUDGET
PRIVATIZE AND STILL NOT GET RICH.BECAUSE
YOU ARE NOT GENERATING KNOWLEDGE JUST
PRODUCT.(North America, Western Europe, and
Japan generated 84 percent of all scientific
papers published during 1995.)
Source Juan Enriquez/As the Future Catches You
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Chile, often cited as the shining example of
Latin American economic reform Carefully
followed the recommendations of the most orthodox
Ph.D.s in economics Nicknamed the Chicago
Boys For a decade its economy grew
spectacularly.But even Chile may be headed
toward a crash Because it took the inefficiency
out of the Old Economy But failed to build a
New Economy. Source Juan
Enriquez/As the Future Catches You
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IN SILICON VALLEY IF YOU ARE NOT STOLEN
AWAY BY SOME COMPANY EVERY FEW YEARS (OR MONTHS)
YOU ARE NOT CONSIDERED A HOT
PROPERTY.STABILITY IS AMARK
OFSHAME.Source Juan Enriquez/As the Future
Catches You
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On February 12, 2001, anyone with access to the
Internet Could suddenly look at a new atlas
One containing the whole human genome.
Source Juan Enriquez, As The Future Catches You
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WHEN YOU ARE TRYING TO SPREAD AND SELL
KNOWLEDGE KEEPING SOMETHING EXCLUSIVE AND
RARE OFTEN LEADS TO A LOSS OF VALUE. WHAT
MATTERS MOST IS THAT THE PURCHASER BECOMES PART
OF A NETWORK AND THAT THE NETWORK KEEPS
GROWING.Source Juan Enriquez/As the Future
Catches You