The Creative Economy

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The Creative Economy

• A New Way To Create Economic Development

2
Creative Economy

• If theres a new way,
• there must be an old way.

3
Traditional Economic Development

• The concept is to bring existing large private or
  public organizations to an area to create job
  growth and thereby increase gross economic output.

4
Traditional Economic Development

• Target Industries
• Best match for regional resources
• Highest paying jobs
• Fits Vision for region
• Offer incentives
• Taxes, funding, land, etc.
• Market

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Traditional Economic Development

• The Results
• IBM
• Motorola
• Allied Signal
• When incentives end, organizations begin looking
  at other regions offering incentives.

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The Creative Economy

• The goal is to create an economic engine in the
  region.
• To grow existing organizations
• To incubate new businesses from existing
  organizations
• R D ( Scripps)
• Education (FAU, UM, NSU, etc.)
• To attract organizations from other regions

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This Presentation

• Im going to
• Define a Creative economy
• Talk about investments in the region
• Describe a Sense of Place
• Make suggestions so you can enhance your
  Creative Economy

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What is a Creative Economy?

• It is a method of economic development that
  focuses on attracting creative, educated, and
  skilled people rather than targeted industries or
  organizations.
• Studies have shown that creative industries
  grow where creative people are (or want to be).

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What are Creative people?

• People who use a combination of their right and
  left brain to solve problems
• People who use style, art, design, or imagination
  to create products and services
• People who demand a high quality-of-life

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What are Creative Organizations?
Organizations whose workforce use imagination as
a productive tool

• Science
• Engineering
• Architecture
• Design
• Education
• Arts
• Music
• Entertainment

• Plus creative professionals in
• Business
• Finance
• Law
• Health care
• And related fields

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Where Did The Idea come From?

• The Rise of The Creative Class - Richard Florida
• A book on research compiled by him and others
  that showed a correlation between the existence
  of a creative class of people in an area and that
  areas economic success.
• A Whole New Mind - Daniel Pink
• A book about the shift from left-brain (linear)
  thinking to right-brain (conceptual) thinking.
  The United States must become right-brain
  dominant to compete with the third world that is
  producing engineers and other left-brain
  professionals by the thousands each year.

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Economically Vibrant Areas Must

• Engage the creativity of their residents.
• Encourage and welcome diversity.
• Invest in the work of artists, scientists and
  innovators of all kind.
• Maintain an authentic and environmentally
  sustainable setting ...a distinct sense of place

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Investment

• Making Long Term Policy.
• Not, Short Term Fixes.

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Investment

• Successful Regions invest in their resources
• Colleges and Universities
• Workforce
• Existing commercial enterprises
• Start-up businesses
• Venture Capital follows public investment

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Investment

• How and who?
• Public investment in higher education.
• Governmental incentives for business retention
  and growth.
• Favorable tax treatment and incentives for
  start-ups.
• Public/Private investment to attract Venture
  Capital dollars.

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Sense Of Place

• Providing a lifestyle attractive
• to Creative people.

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A Sense of Place
What Defines it?

• The Look of a Community
• The Feel of a Community
• The Development of a Community

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The Look of A Community

• Community architecture and design
• Arrived at through
• History
• Natural elements
• Community Standards
• Design guidelines
• Zoning
• Regulation
• Codes and Ordinances

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The Look of A Community

• Access to and within the community core
• Traffic flows (or constraint thereof)
• Walk-ability
• Safety

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The Look of A Community

• The visual context of a downtown or core area
• Is it inviting to residents and visitors?
• Does it look safe?
• Does it look fun?

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The Feel of A Community

• The Magic Ingredient is Culture
• Education is what prepares us for life.
  Business and work are what sustain our lives.
  Culture is how we live our lives.

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The Feel of A Community

• Community emphasis on Culture
• Support for museums, orchestras, performing arts
  centers, and galleries
• Using Cultural Tourism as an economic
  development tool
• BCPA Brazilian Program
• Incorporating culture into life-long learning
  programs

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The Feel of A Community

• Pace
• Big Cities are fast, small towns are slow
• Some prefer the pace of New York
• Some prefer the pace of Woodstock
• The most attractive place for creative people
• Big city with a small town atmosphere
• Collaboration
• That Government, Business, Education and the Arts
  all work together to create the best lifestyle

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The Development of A Community

• How to go from NOW to the FUTURE
• You must have a plan

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The Development of A Community

• You must have features that invite community
  participation

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The Development of A Community
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The Development of A Community

• You must get public buy-in

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The Creative Economy

• What Can You Do?

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What Can You Do?

• Focus your community on collaboration,
  cooperation, and communication
• Lines between disciplines will become blurred
• New insights will be developed
• Focus your leaders on creativity in all fields
• Government
• Business
• Politics

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What Can You Do?

• Become Risk Revolutionaries
• Look for new ways to enhance your communitys
  quality-of-life
• The Natural Environment
• The Arts
• Education
• Health
• Housing
• Push your local, regional, and State governments
  to invest in local business

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What Can You Do?

• Focus your local governments on changing zoning
  and other ordinances
• Density
• Open container (sidewalk cafés)
• Public Nuisance (street performers, artists)
• Traffic restrictions (cores focus on people not
  cars)

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The Creative Economy

• Your participation in this new economic movement
  will mean a better life-style for your
  neighborhood, village, town, city, county and
  region.
• Become a Part of your
• Creative Economy!