brainstorming

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brainstorming

• How do you do it?

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Why brainstorm?

• Promotes your creative thinking
• Generate
• Ideas
• New concepts
• Problem solutions
• Promotes liberated thinking
• Free of Judgment

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Why brainstorm?

• All ideas should be voiced
• Group sessions stimulate everyone's creative
  thinking
• Don't try to find the answer
• Brainstorming promotes group relations

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What goes

• Everything can be said
• No evaluation
• No decisions until later
• No criticism
• No fine details
• Comes later during review
• The more ideas, the better, the higher the chance
  of success

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What goes

• No idea is too
• Expensive
• Exotic
• Bizarre
• Trivial
• Encourage
• Existing idea

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What goes

• Combinations
• Adaptations
• Improvements
• Expansion

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• A piece of trivia for you

• Did you know the idea of velcro was conceived
  during a brainstorming session between NASA
  designers to find a replacement for zips on the
  spacesuits?
• The person came up with the idea when he thought
  of how thorns stick to your clothes.

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How do you do it?

• Self
• Your subject is the Mind Map title
• Imagine you have an "inner advisor" who gives you
  ideas and solutions
• Use tab to add your first idea off the title
• Shift-tab to add forthcoming ideas
• Stop
• When ideas run dry

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How do you do it?

• Have collected a sufficient number
• Evaluate
• Delete Duplications
• Delete those not relevant
• Organize
• Order according to preference
• Use the Outliner

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How do you do it?

• Click and drag
• Expand on the favorites
• Add child branches with further detail
• Group
• Assign
• A "recorder"
• Records each idea

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How do you do it?

• A session Leader
• Controls who's turn it is to speak and maintains
  the flow of ideas
• Everyone else is "the panel"
• The more people the more ideas - but a group of
  15 is hard to manage
• The Leader and Recorder can participate too
• Proposing Ideas
• Are spoken spontaneously

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How do you do it?

• In rapid sequence
• Don't elaborate (yet!)
• Setup
• Remind everyone the reason for the session
• Title the Mind Map with your subject
• Have a quiet minute or two to think before
  proposing
• Commencing

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How do you do it?

• The Recorder uses tab to add the first branch
• Ready for the first idea
• Use shift-tab for subsequent ideas!
• You can go around the table clockwise to open the
  floor
• Stop
• When ideas run dry
• Have collected a sufficient number

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How do you do it?

• Evaluate
• Delete Duplications
• Delete those not relevant
• Organize
• Order according to preference
• Use the Outliner
• Click and drag

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How do you do it?

• Expand on the favorites
• Add child branches with further detail

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About Brainstorming...

• Coined in 1948 by Alex Osborne (an advertising
  executive)
• Taps into the brain's capacity for lateral
  thinking free association