Dia 1

1
Innovation
Innovation is the application of better solutions
that meet new
requirements, inarticulate needs, or existing
market needs.
This is accomplished through more effective,
products
processes
services
technologies
May require an adapted Management style
Ideas
2
Henri Ford If I had asked people what they
wanted, they would have said
Faster horses
3
Was there a demand in the market for
Micro wave
Crowd sourcing
Crowd funding
Safety belts
Solar pannels
Tracing and tracking systems
Coffee machines
Skype
Disposable plastic gloves
Ballpen
4
Rational process
An unplanned brilliant idea
5
?
The first MPV
A rational, innovative development project
Chrysler
Renauld
Create a new car
that fits into a standard garage
give extra room for the children
to play or sleep during a long trip
6
Influencing factors
The market
courage
Accept that others consider you as a fool.
The competition
Internal organization
confidence
Accept failures
Company culture
Perseverance
Available technology
(?)
7
Innovative development
or
So called disruptive innovations
Digital photography
disrupted chemical photography
Wikipedia
disrupted traditional encyclopaedias
USB memory sticks
disrupted recordable CD-Roms
E-books may, one day
disrupt standard paper books
websites may, one day
disrupt company brochures
8
17 camels
1/9
1/2
1/3
9
Some principles based on Steve Jobs way of
thinking
1-
Passion and perseverance. Follow your dreams
regardless
the opinion of other people. ( be careful of the
Don Qichot
syndrome)
Dont be afraid to make use of ideas of other
people,
2-
but improve on it (Steve Jobs stole the idea of
the icons
from Xerox)
New, innovative ideas, may come well from the
milk man
3-
4-
Be creative enough to say no
Dont sell, but imagine what the clients want
to know and
5-
hear.
6-
If the buyer does not want to buy that innovative
new
product, what is the value of that innovation?