Persuasion Analysis Tips

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Persuasion AnalysisTips Tricks

• Putting the Research Puzzle Together

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Finding Books

• Traditional books and ebooks

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Finding Books

• Search Solomon
• Books with Books and more (Library Catalog)

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Finding Books

• Search Solomon Advanced
• Books with Books and more (Library Catalog)
• Language English
• Publication date

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Finding Books

• Specific Title known
• Select keywords from title - in the title field
• Specific Title unknown
• Search main topic in the title field
• If that doesnt work, use the subject field

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Finding articles

• Full-text online or physically in the library

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Finding Articles

• Search Solomon/Solomon Advanced
• Articles with Articles and more (searches the
  journals in the Solomon cloud)
• Search Databases
• Select Category (i.e. Biblical Studies,
  Education, Communication, Psychology, etc.)
• Searches journals in other clouds like EBSCO,
  ProQuest and Opposing Viewpoints
• Best method when a professor recommends specific
  journals

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Finding Articles

• Find Databases
• Find Databases again (top right corner)
• Search a personally selected database or set of
  databases.
• Search those databases that can only be searched
  directly through the providers portal.
• Discover indexes and databases contained within
  each category
• those that are actually being searched through
  Search Databases
• those that must be searched directly

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Finding Articles

• Find Journals
• Used when all you have is a citation to a
  specific article.
• usually discovered in the notes of a book or
  article
• sometimes recommended by a professor, fellow
  student, etc.

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Finding Articles

• Find Journals
• Search for the journal title from the citation.
• Discover if the library has access to the journal
• The article may be online or it may be physically
  in the library periodical collection.
• It may be the library has the journal but not the
  specific issue needed to access the article

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Persuasion Analysis

• Potential Search terms
• Narrow casting
• Individually directed advertising
• Neuromarketing
• Merchants of cool
• Guilt money
• Advertising clutter

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Persuasion Analysis

• Potential Search terms contd.
• Persuasion industry
• Pseudospiritual marketing
• Brand meaning
• Emotional branding
• Lifestyle branding
• Brand AND cult

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Persusasion Analysis

• Potential Search terms contd.
• Lovemarks
• Integrat brand
• Integrat entertainment
• Product placement
• Zeitgeist
• Creating culture

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Interlibrary loan

• Traditional Books and Articles

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Interlibrary Loan

• Use ILL when needed book or article is not
  available in the library.
• Select Interlibrary Loan from main menu
• Select book or article as needed
• Fill out form and Submit

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Interlibrary Loan

• Libraries will not loan
• Theses or dissertations
• use TREN for free theological edocs
• Select TREN from Find Databases
• use EThOS.bl.uk for free UK edocs
• CDs, DVD, other media

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Finding scholarly sources

• Books, Articles, Web sites

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Finding Scholarly Sources
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Finding Scholarly Sources

• Identifying Scholarly Resources Books
• Contains citations and/or bibliography
• Contains graphs, diagrams, charts, etc.
• Language of the profession scholars talking to
  scholars

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Finding Scholarly Sources

• Identifying Scholarly Resources Periodicals
• Distinguish between magazines, journals,
  scholarly journals and peer reviewed/refereed
  journals
• Indexes will tell you Peer Reviewed
• Use find Journals

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Identifying Scholarly Web sites
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Use sources to find more sources

• The key to doing research

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The Key to Research

• Use Sources to find more sources the key to
  doing research
• Cited References / Bibliographies from books,
  articles, Web sites, etc.
• Authors and Titles from text books, cited
  references, OPAC records, etc.
• Subject Headings / Descriptors from bibliographic
  references in OPAC and indexes

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The Key to Research

• The key to doing research
  Use Sources to find more sources
• Call numbers from OPAC records, browse shelves
• Persons, Places, Events from readings
• Related terminology professional jargon,
  colloquialisms, broader/narrower terms, variant
  spellings, common terms, scientific terms, etc.
  from OPAC records, LC Subject Headings,
  abstracts, articles, books and other reading, etc.

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citations

• Recognition and Creation

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Citations

• Learn to recognize citation types
• Journal article will have two titles an Article
  Title followed by a Journal Title (usually
  abbreviated) volume and issue numbers often
  included
• Book will have a City and Publisher
• Dissertation or thesis will say dissertation or
  thesis respectively
• Online sources will end with a date accessed.

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Citations

• Use the bibliographic record to
• identify correct citation information
• gather all necessary bibliographic information
• See the Details tab

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Citing Sources

• The best way to know how to cite sources is to
  read the chapter in the style manual that gives
  instructions for proper citation formatting.
• Reduces confusion
• Increases understanding

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Citing Sources

• Resist the urge to simply look for an example
  that seems to fit.
• Take a few minutes to read these very valuable
  pages describing the rules for each element of a
  citation

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Citing Sources

• APA chapters 6 and 7
• Chicago/Turabian chapters 16 and 17
• CSE chapter 29 (Name/Year)
• MLA chapters 5 and 6

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For More Help

• Contact Miss T.
• jtillman_at_masters.edu
• W 661.362.2201
• C 661.433.9119
• Library hours
• M-R 1100 a.m. 800 p.m.
• F 1000 a.m. 500 p.m.