A Bountiful Harvest of Marketing Tips

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A Bountiful Harvestof Marketing Tips
An ACEware webinar
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The Four Ps of Marketing
Lets Start with the Phundamentals

• Product
• Place
• Promotion
• Price

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How to be a GREAT marketer!

• WORK at it!

How to be a Marketing Genius 1
Inspiration 99 Perspiration
Genius
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Focus on your customers!putting it another way .
. .
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Plow your own GroundFirst-?-
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The Parable of John Jones

• To sell John Jones
• what John Jones Buys ..
• You must see the world
• through John Jones eyes

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How do you understand YOUR John Jones?

• STATISTICAL REPORTING.

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Put all your eggs in one basket

• Keep all your mailing lists in one place
• Student Manager!

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Codes, codes, codes!
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Testimonials are
Awesome according to Ralph Elliott
Scintilating and Persuasive.. Says Lauri
Quite Effective Old Chap.. Says Sir Chuck
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Its smart to put freebieson your website
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What is social marketing?

• Rather than feeding info from the top down,
  listening to the needs and desires of the target
  audience, building the program based on
  feedback
• Learning what people want and need, rather than
  trying to persuade them to buy what we happen to
  be producing.
• Social marketing talks listens to the consumer

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Lame ducks Lame course descriptions
Excel is one of the most powerful and
frequently used tools in the Office package. Get
the most out of Excel by learning to
create, edit, and print basic Excel documents!
Try this! Highlight the material you want to
chart. Touch F11 on the keyboard Voila! Want
more? Join us for Excel.
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How often are you in touch with your customers?
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Are you driving customers to your website?
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Get good at Google SEO all the data analysis
availablein Student Manager
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Email Dont Stop!

• 35 characters or less in the subject line
• Keep the subject line simple We want you back
  works better than offering savings, freebies,
  lower prices, benefits or a mysterious teaser
• Send follow-ups thanks for attending
• Make emails personal (personalized emails, and
  segmenting lists will be prime topics at our
  spring conferences)
• Make it a department goal to increase your
  mailing list by 30 this year.
• Maintained in-house lists can be up to 35 more
  effective than purchased lists.

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Marketing Expense Fact

• Traditional marketing is generally much more
  expensive than
• online marketing
• by as much as
• 70

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But how would you know? ? ?

• By TRACKING YOUR MARKETING
• Source Code on Name
• Tracking Code On Registration
• and RUNNING THE Reports

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Meet with staffto discussmarketing strategies
goals
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Dont forget to buy lunch once in a while
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A few last thoughts

• Know your top dogs and mark them in the database
  with popup comments
• Pay-per-click marketing and social networking
  might be good marketing class projects
• Be on the lookout for opportunities to spread the
  word!

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Other Marketing Resources

• Focused on e-Marketing http//www.marketingsherp
  a.com/
• http//www.marketingprofs.com/
• Other Good Stuff.
• Ralph Elliott Successful Marketing of
  Conferences and Seminars.. http//www.clemson.ed
  u/esm/

Dont forget the ACEware Webinar Archives.
http//www.aceware.com/Resources/webinararchive.sh
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• End of Year Cleanup
• Tuesday, December 16
• 1030 1130 am