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History of Neutrogena corporation

• began its success story in 1930 when founder
  Emanuel Stolaroff started a small specialty
  cosmetic company called Natone.
• Became a member of the Johnson Johnsons family
  of company since 1994

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Neutrogenas target market

• The target consumers of Neutrogena are
  well-educated young ladies whose ages range from
  20 to 35.
• The majority of its target consumers goes to the
  office ladies while part of them are students.

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Neutrogenas market mix

• 1 Product
• 2 Price
• 3 Promotion
• 4 Place

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• Neutrogena the 1 Dermatologist Recommended
  skincare brand offers a wide range of the worlds
  most loved beauty and skin care products lines
  which included the trademark Neutrogena cleansing
  bars, as well as several types of cleansers,
  toners, deep pore treatments, moisturizers,
  lotions, and acne treatments.

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Neutrogenas detailed product line

• Cleanser
• Acne
• Moisturizers
• Anti-aging
• BodyBath
• Cosmetics
• Hair
• Men

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Promotion personal selling

• Free samples left in dermatologists' offices and
  repeated visits each year led to Neutrogena's
  unrivaled success in the soap market. As of 1981,
  a dedicated force, comprising 16 out of 66
  salespersons, was assigned the sole
  responsibility of visiting 5,000 dermatologists
  each year, developing personal relationships with
  advocates in the profession.

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Promotion advertising

• Promotions for Neutrogena's new acne cleansing
  soap in teen publications offered a free
  trial-size bar. The ads proclaimed, "If you have
  acne, we need your help," and Neutrogena asked
  teens to send a quarter (to cover handling) and
  to give the company honest answers about the
  success of the soap. Over 57,000 teenagers sent
  in their quarters, constituting the highest
  response in the company's history, and a newly
  penetrated market

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Place

• In its early years
• its cosmetics were distributed to
  beauty salons related to the Hollywood film
  industry and by 1940s ,the cosmetics could be
  sold in some retail markets,while its cleansing
  bars were distributed to department stores and
  drug stores as well as getting close relations to
  two institutions dermatologists and luxury
  hotels.

• Nowadays, consumers can buy the Neutrogenas
  products in some supermarkets such as the
  Walsons etc.

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Price
VS
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Price

• The price of Neutrogenas products is
  comparatively lower than that of the CLINIQUE.
  Because the price is based on Neutrogenas target
  market----well-educated young ladies whose ages
  range from 20 to 35, who can afford Neutrogenas
  products.

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Reference

• http//www.neutrogena.com.cn/
• http//baike.baidu.com/view/396748.htm
• http//www.neutrogena.com/
• http//www.clinique.com/index.tmpl?ngextredir1
• http//list.tmall.com/search_product.htm?qC2B6
  B5C3C7E5user_actioninitiativeat_topsearch1
  sortsttypepprt1317086402616prc1userBucket
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• http//list.tmall.com/search_product.htm?qD9BB
  B1CCtypepcatalluserBucket13

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Thank you!