The Affinion Group

1
The Affinion Group

• A popular affinity marketing group, Affinion is a
  worldwide company that employs over 3,000 people
  in over 13 countries including the United States
  and Europe. Prior to being Affinion, the company
  was under the business name Comp-U-Card upon it's
  founding in 1973. The company's headquarters are
  currently in Stamford, Connecticut. Affinion is a
  privately owned company, held by Apollo
  Management and General Atlantic Partners.

2

• Affinion group provides its partners quality
  personalized marketing, which according to their
  website includes "a diverse range of products and
  services". This company offers loyalty programs,
  package enhancement and insurance to help it's
  partners attract more customers.

3

• Affinion Group makes it very clear that they are
  in it to create personal plans for all of their
  partners so that their services will benefit them
  to the maximum. Affinion Group, Inc. understands
  that each company is unique and that it will need
  a unique approach to their marketing. They take
  this concept and help make things easier for
  their partners.

4

• Affinity Group, Inc. has many subsidiaries that
  include Trilegiant, Affinion International,
  Affinion Loyalty group, Affinion Security Center
  and Progeny Marketing Innovations. Business' that
  are Affinion Group partners include Fortune 500
  companies, and some of the largest financial
  institutions in the world.

5

• The customer base of the Affinion group is more
  directed at consumer driven corporations that
  need their help in solidifying their own customer
  pool. Some of the largest most respected
  businesses in the world have partnered with
  Affinion and or its subsidiaries.

6

• Affinion helps create marketing plans that
  include direct mail and varied internet
  campaigns. With the vastness of their vendor
  contracts and the capabilities of Affinion
  itself, the company is capable of offering more
  than 5,000 versions of it's 30 core products.
  Affinion is a huge international company that is
  changing the way large companies approach their
  media campaigns and also the services they offer
  to their own clients.
• For more information on the Affinion group,
  visit http//affinion.com/loyalty/