Section 3: Popular Culture

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Section 3 Popular Culture
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• I. Mass Media
• A. Television
• 1. By 1960 90 of Americans had
• 2. Shows were few and not too
• good
• 4. FCC (Federal Communications
• Commission)
• was founded to keep an eye on communication.
• 5. News became a mainstay of TV with Edward R.
  
• Murrow.
• 6. Game shows were very popular

Edward R. Murrow.
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Quiz Show
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• 6. Advertising focused on the youth.
• Cars (32 sec.)
• Cereals (101 min)
• Coffee (101 min)
• Toothpaste (101 min)

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• 7. Critics a. Some say TV is bad, it might
  
• affect kids
• b. Stereotypes reinforced, and
• barley any minorities
• c. No images of poverty,
• struggles, segregation

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• B. TVs Effect on Radio and Movies
• 1. Radios gave up on shows and played music/news
• 2. Movies faltered at first, used technology to
  get fans back, better sound and picture.
• 3. Movie studios used gimmicks to get people back
  such as, Smell-o-Vision and 3D

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• II. Subcultures
• Non-Conformity/Beat Movement
• 1. Not everyone bought into the new America.
• 2. Led by artists, poets, and writers

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• B. African Americans and Rock and Roll
• 1. The roots of Rock and Roll is in
• Blues music.
• 2. African-American musicians
• appealed to the white audiences
• 3. Rock and Roll
• a. Seemed to have a message for teenagers
• b. Some were worried music
• would corrupt the youth!
• c. Adopted by mainstream white
• musicians

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• 4. Jazz also hit the mainstream
• 5. Gave a voice and place to African American
  singers
• 6. Created a separate market for African
  Americans
• 7. Since TV was not reflecting culture, at least
  radio was.
• 8. Showed segregation in America.

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Billy Holiday (504)
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Big Mama Thorntons Version (234)
Elvis Presleys Version (245)
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Little Richard (231)
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Chuck Berry???