Section 3-Popular Culture

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Section 3-Popular Culture
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Mass Media

• Television
• By 1960-90 of Americans had TV
• Early TVs -small and in black and white
• WWII technology made TV better
• FCC-Founded to keep an eye on communication
• Gave licenses for channels
• New Shows I Love Lucy
• News became a mainstay of TV with Murrow
• TV Commercials
• TV Dinners and TV guide

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Mass Media

• Critics
• Some say TV is bad
• Might effect kids
• Stereotypes reinforced, and barley any minorities
• No poverty, no struggles
• TV showed the Ideal White America

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Mass Media

• Radio and Movies
• Radios gave up on shows and played music/news
• Movies faltered at first, used technology to get
• Fans back, better sound and picture
• Smell-o-vision and Aroma Rama, 3D

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A Subculture Emerges

• Subculture
• Not everyone bought into the new America and
  conforming
• Beat Movement
• Nonconformity of art, poets, and writers
• Wrote and performed differently
• Not accepted by everyone

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A Subculture Emerges

• African Americans and Rock and Roll
• Blues was electrified and turned into Rock and
  Roll
• African American musicians appealed to the white
  audiences
• Rock and Roll
• Seemed to have a message for teenagers
• Some were worried music would corrupt the youth!

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A Subculture Emerges

• African Americans and Rock and Roll
• Jazz also hit the mainstream
• Gave a voice and place to African American
  singers
• Created a separate market for African Americans
• Since TV was not reflecting culture, at least
  radio was