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RFID and Your Phone

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Sebastian Nystr m Nokia Ventures Organization Agenda Early Nokia Experiences with RFID Near Field Communication (NFC) Nokia 5140 RFID Reading Cell Phone Case Trials ... – PowerPoint PPT presentation

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Title: RFID and Your Phone


1
RFID and Your Phone
  • Sebastian Nyström
  • Nokia Ventures Organization

2
Agenda
  • Early Nokia Experiences with RFID
  • Near Field Communication (NFC)
  • Nokia 5140 RFID Reading Cell Phone
  • Case Trials
  • Q A

3
Early Experience with RFID
4
MasterCard PayPass Dallas, Orlando
  • Application
  • Payment for small retail purchases
  • Product
  • Passive RFID tags in Nokia phone
    covers3300/3500/6360

5
Octopus Travel Card - Hong Kong
  • Application
  • Started with public transport payment
  • Expanded to retail shopping, access security
  • Product
  • Passive Octopus card (RFID tag) in Nokia Phone
    covers 3310/3330

MiniOctopus Card
6
Supply Chain Security Trial - DHLEMS
7
Near Field Communication (NFC)
  • March 18th 2004 CeBIT Hanover, Germany
  • Nokia, Sony Philips Establish NFC Forum

8
NFC technology gives the consumer electronics
industry a new bridge over many devices
9
NFC is based on RFID technology
  • NFC works in the globally available 13.56 MHz
    band
  • The effective working distance is up to a few
    centimeters
  • Based on ISO 18092 including ISO14443A MiFare and
    FeliCa standards, i.e., compatible with the most
    broadly established smart card infrastructure
    covering gt80 of the market

Technology
  • Tags in smart objects are powered by the radio
    signal of the reader, and do not require any
    battery or other source of power
  • The tags contain some memory that can store URLs,
    SMS and similar information
  • Costs currently a few ten EUR cents and
    decreasing rapidly

Tags
Devices
  • Devices do not contain tags, but can communicate
    using the same interface
  • Devices can not only read tags, but also write
    to enabled tags

Sources Nokia, Froster Sullivan Forrester
10
New exciting, easy and intuitive way of using
mobile phones with NFC technology
Easy and concrete access to services, content and
repeat functions by touching
Example Connect to operator service portal, Song
download
Transfer of digital items between devices as a
simple gesture of giving
Example Sharing large video clips
In the future, also fast and convenient local
payment and ticketing
Example Public transport tickets
11
Touching is a New, Intuitive Way of Using Cell
Phones
  • NFC enabled cell phones will be more intuitive to
    use for consumers and enterprises
  • Touch-based usage will improve the user
    experience of existing services, and will create
    completely new applications and value
  • A new infrastructure of smart objects, tags and
    devices will emerge to complement existing
    technologies

12
NFC Is Aligned With Users RFID Requirements
  • Reading distance is very short (a few cm),
    supports a new touch experience
  • Different from existing RFID as it allows two
    devices to connect together
  • NFC is compatible with a large number todays
    payment ticketing systems

13
The NFC Forum - A global, special interest group
(SIG)
  • The vision of the NFC Forum is to enable users to
    access content and services in an intuitive way
    by simply touching smart objects and connecting
    devices just by holding them next to each other.
  • To bring this vision to life, Nokia, Philips and
    Sony invite leading companies from mobile
    communications, consumer electronics, chip
    manufacturing, computing, media and
    entertainment, telecom and payment services to
    join the NFC Forum.
  • The NFC Forum is a non-profit organization and
    aims to support use of the technology in the
    industry by providing a platform for interested
    companies to achieve interoperability of devices
    with other devices and services.

14
Nokia 5140 RFIDReading Cell Phone
  • March 17th 2004 CeBIT Hanover, Germany World
    1st GSM phone with RFID reading capability
    launched by Nokia

15
Nokia 5140 Cell Phone with Xpress-on RFID
Reader Shell
  • Send an SMS
  • Open Browser to URL
  • Make Call
  • Business Card
  • Calendar Entry

16
Nokia Mobile RFID Kit
  • Includes RFID tags, software(Java Midlet)
    andXpress-on RFID Reader Shell
  • Works out of the box!
  • Industry standardISO 14443A _at_ 13.56MHz
  • Focus on professional field force and RFID
    evaluation
  • Real-time data capturing and sending with one
    device
  • Shipping mid-2004

17
Service Maintenance
  • Touch the service RFID tag to receive the latest
    information about the service history or what
    needs to be done
  • Attendance/inspection confirmation with atime
    date stamp and real time connectionto IT system

18
Real-Time Work Attendance, Time and Task
Completion
19
Waste Collection Pilot
  • Collectors monitor the cleanliness of the waste
    points
  • Touch the cleaner request tag to send a message
    requesting a cleaner visit only when necessary
  • Conclusions
  • Really simple to use
  • Paper based reporting reduced
  • Driver routing optimized
  • Billing cycles shortened
  • Improved end customer reporting
  • Cleaners come, only when needed, to correct
    location

20
Outdoor Media
  • Real Time Proof of Attendance for
  • Cleaning
  • Poster Changing

21
Demonstration
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