Title: RFID and Your Phone
1RFID and Your Phone
- Sebastian Nyström
- Nokia Ventures Organization
2Agenda
- Early Nokia Experiences with RFID
- Near Field Communication (NFC)
- Nokia 5140 RFID Reading Cell Phone
- Case Trials
- Q A
3Early Experience with RFID
4MasterCard PayPass Dallas, Orlando
- Application
- Payment for small retail purchases
- Product
- Passive RFID tags in Nokia phone
covers3300/3500/6360
5Octopus Travel Card - Hong Kong
- Application
- Started with public transport payment
- Expanded to retail shopping, access security
- Product
- Passive Octopus card (RFID tag) in Nokia Phone
covers 3310/3330
MiniOctopus Card
6Supply Chain Security Trial - DHLEMS
7Near Field Communication (NFC)
- March 18th 2004 CeBIT Hanover, Germany
- Nokia, Sony Philips Establish NFC Forum
8NFC technology gives the consumer electronics
industry a new bridge over many devices
9NFC is based on RFID technology
- NFC works in the globally available 13.56 MHz
band - The effective working distance is up to a few
centimeters - Based on ISO 18092 including ISO14443A MiFare and
FeliCa standards, i.e., compatible with the most
broadly established smart card infrastructure
covering gt80 of the market
Technology
- Tags in smart objects are powered by the radio
signal of the reader, and do not require any
battery or other source of power - The tags contain some memory that can store URLs,
SMS and similar information - Costs currently a few ten EUR cents and
decreasing rapidly
Tags
Devices
- Devices do not contain tags, but can communicate
using the same interface - Devices can not only read tags, but also write
to enabled tags
Sources Nokia, Froster Sullivan Forrester
10New exciting, easy and intuitive way of using
mobile phones with NFC technology
Easy and concrete access to services, content and
repeat functions by touching
Example Connect to operator service portal, Song
download
Transfer of digital items between devices as a
simple gesture of giving
Example Sharing large video clips
In the future, also fast and convenient local
payment and ticketing
Example Public transport tickets
11Touching is a New, Intuitive Way of Using Cell
Phones
- NFC enabled cell phones will be more intuitive to
use for consumers and enterprises - Touch-based usage will improve the user
experience of existing services, and will create
completely new applications and value - A new infrastructure of smart objects, tags and
devices will emerge to complement existing
technologies
12NFC Is Aligned With Users RFID Requirements
- Reading distance is very short (a few cm),
supports a new touch experience - Different from existing RFID as it allows two
devices to connect together - NFC is compatible with a large number todays
payment ticketing systems
13The NFC Forum - A global, special interest group
(SIG)
- The vision of the NFC Forum is to enable users to
access content and services in an intuitive way
by simply touching smart objects and connecting
devices just by holding them next to each other. - To bring this vision to life, Nokia, Philips and
Sony invite leading companies from mobile
communications, consumer electronics, chip
manufacturing, computing, media and
entertainment, telecom and payment services to
join the NFC Forum. - The NFC Forum is a non-profit organization and
aims to support use of the technology in the
industry by providing a platform for interested
companies to achieve interoperability of devices
with other devices and services.
14Nokia 5140 RFIDReading Cell Phone
- March 17th 2004 CeBIT Hanover, Germany World
1st GSM phone with RFID reading capability
launched by Nokia
15Nokia 5140 Cell Phone with Xpress-on RFID
Reader Shell
- Send an SMS
- Open Browser to URL
- Make Call
- Business Card
- Calendar Entry
16Nokia Mobile RFID Kit
- Includes RFID tags, software(Java Midlet)
andXpress-on RFID Reader Shell - Works out of the box!
- Industry standardISO 14443A _at_ 13.56MHz
- Focus on professional field force and RFID
evaluation - Real-time data capturing and sending with one
device - Shipping mid-2004
17Service Maintenance
- Touch the service RFID tag to receive the latest
information about the service history or what
needs to be done - Attendance/inspection confirmation with atime
date stamp and real time connectionto IT system
18Real-Time Work Attendance, Time and Task
Completion
19Waste Collection Pilot
- Collectors monitor the cleanliness of the waste
points - Touch the cleaner request tag to send a message
requesting a cleaner visit only when necessary
- Conclusions
- Really simple to use
- Paper based reporting reduced
- Driver routing optimized
- Billing cycles shortened
- Improved end customer reporting
- Cleaners come, only when needed, to correct
location
20Outdoor Media
- Real Time Proof of Attendance for
- Cleaning
- Poster Changing
21Demonstration