What is Advertising?

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What is Advertising?
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Advertising

• To make something known to the public
• An advertisement may include an image, item,
  action, concept, or gimmick used to promote,
  market, or make us think favorably about a
  product.

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Advertising Mediums

• Billboards and magazines
• TV commercials
• Movies and Radio Ads
• Brand names and logos on everything from clothing
  and personal accessories, racing cars, cocktail
  napkins, etc.

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What is BADvertising?
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BADvertising

• It is the Truth through Contradiction
• The act of doctoring-up misleading ads to
  create a more accurate picture.

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BADvertising

• Cigarette advertisers will never tell the
  truth.. they cant.

The truth is deadly.
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BADvertising

• Instead, they promise us pleasure, fun, status,
  and glamour, and their idyllic images are
  accepted as a given they are urban wallpaper. We
  see them we do not question them.

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Advertising

• Seeing is believing," we are told, but
  advertisements are created and composed, they are
  not candid photographs of real life.
• Children are exposed to these false images from
  the cradle, but the process through which the ads
  come into being is not visible to the eye of a
  small child...or any of us!

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BADvertising

• The "smooth" camel is apparently enjoying his
  smoke. He's real. He's cool. He's having fun.
• TV and movies are creating the illusion that
  smoking is an acceptable activity and
  everybody's doing it.

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Why we need to BADvertise

• Children have no idea who's being paid or
  pressured to give them these ideas. Without some
  kind of rude awakening, they grow up to be
  oblivious, complacent, addicted adults.

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BADvertising

• Is designed to startle viewers
• To shake up the consciousness before we can ask,
  Whats really going on here?

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Information may influence what we think

• But it is imagery that kindles desire, and desire
  determines behavior.

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Deceptive Advertising

• While many products and their advertisers are
  willfully misleading the public with deliberately
  deceptive advertising, no deception is currently
  more blatant than that of the tobacco industry

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Deceptive Advertising

• Today tobacco billboards are illegal and the
  number of magazine ads have diminished.
• But Tobacco advertising has not gone away
• Their tactics are becoming much more subtle and
  devious.and more difficult for the unaware to
  recognize.

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Subliminal Message

• Theyve even duped the Pope into advertising
  their cigarettes for them!
• He thinks theyve asked to talk to him about
  racing cars, but in fact, theyre using his
  name and his highly esteemed position to
  sanctify their cigarettes.

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BADvertising

• The forms may be more subtle today, but their
  intent remains the same.. To seduce more young
  people into a lifetime addiction to tobacco
  and thereby increase their profits.

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BADvertise by creating your own honest ads..
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The purpose of BADvertising

• BADvertising is a special way of seeing a way
  of thinking.
• Anyone can Badvertise, any time, by looking for
  the truth behind an ad

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Examples of BADvertising
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BADvertising

• By superimposing an
• honest image over a
• dishonest ad, the truth
• of the matter becomes
• very clear.

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And nowhere are the consequences so deadly!
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And nowhere are the consequences so deadly!
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BADvertising can be accomplished by

• Physically cutting and pasting the ads
• Manipulating the images on a computer screen, or
• Correcting the images in your own mind every time
  you see a deceptive or misleading ad

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Resources

• The BADvertising Institute
• Debbie
• High School Bathroom