Top Outdoor Advertising Agencies in India

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Outdoor Advertising
2
Index

1. Definition.
2. Facts.
3. Types of outdoor advertising.
4. Other Forms.
5. Importance of outdoor advertising.
6. Benefits.
7. Conclusion.

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Definition

• Out door Advertising also
  known as out-of-home advertising, is advertising
  that reaches consumers when they are outside
  their homes.

4
Facts

• The Outdoor
  Advertising Association of America says thats
  where consumers spend 70 percent of their time.
• Outdoor advertising has a lower cost
  per thousand than any other type 
•     of advertising. Outdoor ads cost 80 less
  than television, cable television, or a newspaper
  ads, and 50 less than radio ads.

5
Types of Outdoor Advertising

• The most commonly known type of
  outdoor advertising is the billboard. Common
  forms of outdoor advertising today fall into
  three categories
•  Billboard Advertising
• Street Furniture
•  Transit

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1 . Billboard Advertising

• Billboards are
  placed next to high-traffic highways as well as
  along less-travelled roads in non-urban areas.
  Drivers see them almost anywhere because they are
  an efficient and cost-effective means of
  communicating information that is geographically
  important the location of the closest chain
  fast food restaurant on the route, the nearest
  motel, or campgrounds at the next exit.

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2. Street Furniture

• A bit of a misnomer,
  street furniture applies not just to bus or
  park benches but also to bus shelters, news
  racks, and telephone kiosks, among others.   

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3.Transit

• Advertisements in
  buses, taxis, along airport walkways, and wrapped
  around vehicles, trains and in other mode of
  transports.

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Other Forms of Outdoor Advertising

• 1. Advertising
  seems to follow consumers wherever they go in
  supermarket shopping carts, in sports arenas, and
  in health clubs. They can be high-tech think
  digital or low tech think personal-computer
  generated mini-posters offering dog-walking
  services pinned to a coffee shop
• bulletin board.

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• 2. Also
  known as digital signage, digital outdoor
  advertising is a specific type that uses
  electronic technology to change whats displayed
  on a screen. Digital billboards feature messages
  from a handful of advertisers that rotate every
  six to eight seconds. Other digital signs might
  be free-standing on a urban sidewalk or courtside
  at a college basketball
• game.

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Importance of Outdoor Advertising

•   Outdoor advertising can deliver
  a relevant message to the mass/targeted audience
  with ease and efficiency. This advertising medium
  offers consistency as well as stability when it
  comes to delivering brand awareness. It is able
  to provide more clarity regarding the focus of
  the brand.

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Benefits of Outdoor Advertising

• Outdoor advertising can
  deliver a relevant message to the mass/targeted
  audience with ease and efficiency
• This advertising medium
  offers consistency as well as stability when it
  comes to delivering brand awareness
• It is able to provide more
  clarity regarding the focus of the brand
• With the help of outdoor
  advertising, you will be able to strategically
  place the brand message
• One of the biggest
  advantages of outdoor advertising is that the
  cost on a CPM basis is low.

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• There are different
  types of promotional displays that you can offer
  to the audience. There are in excess of 40 types
  of outdoor advertising mediums but the most
  commonly used include billboards, hoardings,
  posters, bus signs, airport ads, building wraps,
  mall posters, stadium signs, bench advertising,
  transit shelters, and much more.
• There are plenty of
  options in the type of billboard you choose. You
  can have a simple printed advertisement in a
  variety of colours or a brighter and illuminated
  3D rendition of the advertisement, which will
  glow in the night. You can also look at the new
  age building wraps, which are massive attention
  receivers!

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Conclusion

• Outdoor
  advertising agencies in India provide a larger
  field of interest towards companies aiming to top
  the market. The agencies help the company to
  reach the maximum number of people as possible
  with outdoor advertising.