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Spiral Web

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Spiral Web Michael Smith michael_at_teratech.com TeraTech, Inc. Speaker Information Who am I? ColdFusion Developer 10 years with ColdFusion Teach one-on-one and custom ... – PowerPoint PPT presentation

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Title: Spiral Web


1
Spiral Web
  • Michael Smith
  • michael_at_teratech.com
  • TeraTech, Inc.

2
Speaker Information
  • Who am I?
  • ColdFusion Developer
  • 10 years with ColdFusion
  • Teach one-on-one and custom classes
  • On site and custom development
  • Fusebox and Process Methodology

3
What is Spiral Web
  • Insight into existing websites
  • Predicts future trends in websites and web
    societies.
  • Based on theory of spiral dynamics for human
    society development

4
What is Spiral Dynamics?
  • Spiral hierarchy of belief systems that control
    memes
  • Meta memes

5
What is a Meme?
  • Memes are ideas that spread and replicate (like
    information genes in biology)
  • Self-replicating unit of transmission
  • Memes Evolve
  • Mutation
  • Natural selection
  • Extinction
  • Survival of the best spreading meme (not
    necessarily the best for the host!)

6
Examples of Memes
  • Methodologies
  • Naming conventions
  • Fashion
  • Songs
  • Stories
  • Political beliefs
  • Religions
  • Computer viruses
  • Tools

7
Meme transmission methods
  • (Aka infection)
  • Language
  • Books
  • Email
  • Spoken word
  • Video
  • Advertising
  • Behavior
  • Memetic engineering

8
What are vMemes?
  • Value Memes
  • Meta Memes control other memes
  • Archetypes
  • World view/way of thinking

9
Examples of vMemes
  • Religions
  • Scientific method
  • Political party

10
vMemes in Spiral Dynamics
  • Beige SurvivalSense 100k years ago
  • Purple KinSpirits 50k
  • Red PowerGods 10000
  • Blue TruthForce 5000
  • Orange StriveDrive 1000
  • Green HumanBond - 150
  • Yellow FlexFlow - 60
  • Turquoise GlobalView - 40

11
Spiral Diagram
Each level includes and transcends prior levels
12
Spiral Web
  • Beige survival standalone PC
  • Purple tribal - BBS
  • Red power client server
  • Blue structure - AOL
  • Orange competition ebay
  • Green HumanBond wikipedia, web 2.0
  • Yellow systematic - facebook
  • Turquoise holistic the future

13
Examples
  • Amazon orange/green
  • Suggestions, user reviews and rating of reviews
  • Ebay orange
  • Meme bidding and competition
  • Blogs green
  • blogosphere
  • Wikipedia green/yellow
  • Meme NPOV, shared writing

14
More examples
  • Netflix orange/green
  • Smart recommendations
  • My friends movies
  • Linked in blue/orange
  • Meme - contacts
  • MySpace green
  • Meme - friends
  • Evite blue/orange
  • Facebook yellow
  • Meme FBML apps

15
Where are we going?
  • Web is evolving faster than human societies
  • Less friction in system
  • faster and more accurate meme transmission
  • More holistic websites
  • Importance of Design and site personality

16
Resources
  • Spiral Dynamics by Don Beck and Christopher
    Cowan
  • http//en.wikipedia.org/wiki/Spiral_dynamics
  • http//www.wie.org/spiral/?ppcgg-thm-spiral
  • http//www.spiraldynamicsgroup.com/
  • http//en.wikipedia.org/wiki/Meme
  • The Selfish Gene by Richard Dawkins

17
Questions
  • Ask me now or email me later
  • michael_at_teratech.com
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