OBOD Overview

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OBOD Overview

• Mission Statement
• To accelerate the expansion of sustainable
  broadband access and adoption in the
  Commonwealth by determining the characteristics
  of broadband availability and
  use in Kentucky, and promoting the
  value of broadband to improve the lives of
  citizens.
• Role
• Broadband advocacy and advisor in Frankfort
• Establish state-wide broadband direction and
  policy
• Facilitate access to broadband resources

Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
2
OBOD Overview History

• 2010 Program Initiation
• OBOD Created in October
• Researched Broadband Program Best Practices
• Conducted Service Provider Outreach and Supply
  Side
• Data Surveys
• Developed and Validated Broadband Mapping

Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
3
OBOD Overview History

• 2011 Collaboration
• Outreached to Regional Stakeholders across the
  Commonwealth
• Developed Network for Communications with Local
  Entities
• Designed Demand Side Data Survey
• Partnering with Community Action Kentucky on
  computer donation program for local online access
  to promote awareness.

Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
4
OBOD Overview History

• 2012 Demand Data Collection and Planning
• Created 5 Planning Regions and Regional Teams
• Collected Utilization and Potential Socioeconomic
  Benefits Data
• Administered Targeted Regional Outreach Workshops
• Developed Regional Broadband Utilization Profiles
• Outreach Campaigns for Stakeholders and General
  Public
• Defined Project Areas and Objectives for each
  Region
• Developed Draft Broadband Plan for Each Project
  Area

Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
5
OBOD Overview History

• 2013-2014 Final Phase Community Assistance
• Finalized Broadband Plan for Each Project Area
• Begin Implementation of each Project Area
  Broadband Plan
• Promote Sustainable BB Access, Awareness,
  Adoption
• and Utilization

Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
6
OBOD Overview Strategic Plan

1. Work toward improving adoption rates
2. Improve trends in the growth of broadband
   adoption
3. Reduce the number of citizens that currently see
   no value in broadband
4. Work toward improving content provision
5. Promote Customer Demand as a key benefit and
   encouragement for infrastructure providers to
   extend Farther, Faster

Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
7
OBOD Overview Challenges

• STRUGGLES FOR EVERY STATE

• ACCESS
• AWARENESS
• ADOPTION

Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
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OBOD Overview Challenges

• STRUGGLES FOR KENTUCKY

• ACCESS 91.5
• AWARENESS Education of Value
• ADOPTION 58

Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
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OBOD Overview Connectivity Availability- Access

• FIRST THOUGHT
• CONNECTIVITY AVAILABILITY - ACCESS
• 91.5 or 3,890,0000 Kentucky Citizens have
  access to broadband
• Kentucky Ranks 40th in availability
• 8.5 do not have access to broadband
• 400,000/- people this doesnt mean they dont
  access broadband, it just means they dont have
  access at their home
• Many drive to public Wi-Fi spots

Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
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OBOD Overview Unserved Areas
Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
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OBOD Overview Kentucky Demographics

• Population 4,273,951
• Total Area 40,411 square miles
• Households 1,686,618
• 2,250,000 Live on 22 of land
• 50 of population is in the Golden Triangle

Northern Kentucky Population 427, 000
Louisville and Surrounding Counties
Population 1,100,000
Lexington and Surrounding Counties
Population 647,000
Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
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OBOD Overview Internet Use Rankings

• National Statistics Internet Use by State
• Utah 80
• New Hampshire 78
• Washington 77
• Massachusetts 76
• Connecticut 75
• 47. Kentucky 58

Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
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OBOD Overview Awareness - Adoption

• SECOND THOUGHT
• AWARENESS ADOPTION
• It was more about lack of use
• 1.4 Million HAVE ACCESS to broadband but DONT
  use it
• REASONS FOR NOT ADOPTING BROADBAND
• Does Not Provide Value
• Too Expensive
• Largest barrier to broadband adoption is not
  access to the technology, but rather a perceived
  lack of need

Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
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OBOD Overview Awareness - Adoption

• Roughly 2.4 Million Kentuckians subscribe to an
  ISP
• ---- 58 ----
• Even though we report 91 availability its not
  true availability to our citizens because its
• 1.) Unaffordable
• 2.) Inadequate
• Its not just an Eastern or Western Kentucky
  problem,
• the problem exist in your area.
• Just 15 minutes from any city is
  sometimes Rural

Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
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OBOD Overview Challenges

• URBAN AREAS
• Louisville, Lexington, Covington, Bowling Green
• These Areas struggle with 2 of the 3 issues
• 1.) Access
• 2.) Awareness
• 3.) Adoption
• Just minutes from these areas are RURAL

Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
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OBOD Overview Challenges

• RURAL AREAS
• Eastern, North Eastern, South Central, Western KY
• Even 10-15 miles outside of our larges cities
  RURAL
• Struggle with ALL 3 ISSUES
• 1.) Access
• 2.) Awareness
• 3.) Adoption

Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
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OBOD Overview Challenges

• STATISTICS
• According to the latest FCC report
• 1.5 of the Urban Area Kentucky Population is
  without access
• VS.
• 23 of the Rural Area Kentucky Population is
  without access

Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
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OBOD Overview Challenges

• Considering Kentucky
• Sometimes the saying everyone is on the
  internet isnt actually accurate.  For every one
  of our citizens that CAN get online, there are
  two that CANT.  When you look closer at the
  everyone you realize that many times that it
  looks more like less than everyone can access
  the internet.  In our rural areas it can be more
  like one in a hundred, one in three hundred or
  even one in a thousand are online.  We all know
  the possibilities of high speed internet
  education, economic development, eHealth,
  e911/FirstNet, 211, 511, and many others. 
• How do we move Kentucky forward in all of these
  aspects?

Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
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OBOD Overview Needs Investment Benefits

• KENTUCKY NEEDS
• AFFORDABLE BROADBAND
• INCREASED ADOPTION
• Investments in Broadband will
• Prepare our students to compete globally
• Improve opportunities via distance learning
• Offer more opportunities for the low income and
  students with disabilities
• Provide a more interactive learning experience.
• Enable better student performance tracking.
• Encourage businesses to relocate to Kentucky,
  ultimately providing jobs for our future graduates

Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
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OBOD Overview www.broadband.ky.gov
Moving forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization
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OBOD Overview More Online Information

• More information available online
• Kentuckys Broadband Mapping Initiative
• http//www.broadband.ky.gov
• Kentuckys Broadband Mapping Viewer
• http//www.bakerbb.com/kybroadbandmapping/
• Kentucky _at_ Work Broadband Page
• http//kentuckyatwork.ky.gov/Pages/Broadband.aspx
• The US Broadband Plan
• http//www.broadband.gov/
• The US Broadband Map (and Data Sets)
• http//broadbandmap.gov/
• Broadband Mapping Community Search Tool
• http//broadbandsearch.sc.egov.usda.gov/DefaultARR
  A.aspx?programARRA
• US FCC Broadband Opportunities Page
• http//wireless.fcc.gov/outreach/index.htm?jobbro
  adband_home
• And, our interactive Facebook Page
• http//www.facebook.com/KentuckyBroadband

Or through our office  Commonwealth of
Kentucky Office of Broadband Outreach
Development Room 383 Capitol Annex Frankfort, KY
40601 Broadband_at_KY.gov Dana Case, Program
Administrator Phone [phone] E-mail
Dana.Case_at_KY.gov Robin Proctor, Project
Manager Phone [phone] E-mail
Robin.Proctor_at_KY.gov Brian E. Kiser, Executive
Director Phone [phone] E-mail
BrianE.Kiser_at_KY.gov  
Moving Forward into the 21st Century Expanding
Kentuckys Broadband Infrastructure and
Utilization