Seven Key Factors in Competing with

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Seven Key Factorsin Competing with Free
Digital Hollywood Santa Monica,
California October 29, 2008

• by
• Brad Hunt
• President, Digital Media Directions, LLC

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1) Broad Range of Content Availability
When consumers cant find legal sources of
content they want, they will gravitate towards
illegal free sources.
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2) Compelling Content Search Discovery
Web 2.0 services, advanced recommendation
engines, attractive user interface can win over
customers.
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3) Superior Image Sound Quality
HDTVs and home theaters are making consumers more
quality conscious.
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4) Reliable, Fast Downloading/Streaming
Slow downloads and broken connections will not be
tolerated.
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5) Reasonable DRM Usage Rules
The DRM usage rules should be invisible during
the consumers normal use of the content.
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6) Attractively-Priced Offers, including Free
Consumers are price conscious and will
watch commercials to get TV content for free.
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7) Selective Enforcement to Deter Piracy
Necessary to teach people that there are
consequences to illegal behaviors.
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7 Key Factors in Competing with Free

1. Broad Range of Content Availability
2. Compelling Content Search Discovery
3. Superior Image Sound Quality
4. Reliable, Fast Downloading/Streaming
5. Reasonable DRM Usage Rules
6. Attractively-Priced Offers, including Free
7. Selective Enforcement to Deter Piracy

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