???(Carol) ???(Howard)

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Group 3

• ???(Carol) ???(Howard)
• ???(Andy) ???(Pinky)
• ???(Vivi) ???(Joan)
• ???(Ann) ???(Wenny)

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• ??????Tsann Kuen Trans-nation Group

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Brief introduction of the Company History
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Operation Strategy

• Maximizing Dual Core Businesses
• 1. Dual Core Businesses Operation
• World Class Manufacturing" Manufacturing Group
• World Class Retailing" 3C Channel Business
• 2. World Class Manufacturing Manufacturing
  Group's Strategies
• Global Logistic Dividing
• Major Component Self-production vertical
  Integration
• Just be the No.1 or No.2
• Approach to the Market and Global RD
• 3. World Class Retailing 3C Channel Business
  Group's Strategy
• Members , Low Price and Technical Support
• Customers Intensive
• Differentiation
• Stores Numerous
• Armed Information

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Companys Vision

• A world class company serving to perfect human
  well-beings through its core in design and
  integration
• Companys Value
• Honesty Upright Innovation Professional
• Companys Target
• To become the leader of small home appliances and
  3C retail chain store businesses in Greater China
• Consumers' best choice of healthy and comfortable
  home appliances

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Tsann Kuen 3C 5-year Operating Strategy

• Customers Satisfaction
• A service business to satisfy our customers
• 4 Beliefs
• Membership servicesExcellent technical
  supportHigh quality and lowest priceHedgehog
  strategy and service focus
• Barrier-Free IT Platform
• Profitability through information
  management, quick response and high service
  quality

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Corporate Culture

• The core value
• STYLISH PRODUCTS EFFICIENT DISTRIBUTION
  GOAL ACHIEVEMENT
• Philosophy
• Even though the Earth will be destroyed
  tomorrow, TSANN
• KUEN still plants two grapes today1.
  Research Development 2. Education Training

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Global Operations
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World Manufacturing

• Tsann Kuen's Six No.1
• Grill 2002 yr. Shipment 21,200,000 units .
• Iron 2002 yr. Shipment 10,720,000 units.
• Coffee Maker 2002 yr. Shipment 4,660,000 units.
• Pop-up Toaster 2002 yr. Shipment 790,000 units.
• Oven 2002 yr. Shipment 1,130,000 units.
• Motor Products 2002 yr. Shipment 4,710,000 units

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Quality Certificate
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Great Product Line

• Tsann Kuen China (TKC) Tsann Kuen
  Shanghai(TKS)
• Tsann Kuen
  Technology(TKK)
  

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World Class Retailing

• 130 chain stores all over Taiwan in 2003
• Taiwan 3C Channel
• Core of Inn value
• 1.Stylish Products 2.Efficient Distribution
  3.Goal Achievement
• Status of 3C Chain Stores
• 1.Performance Of Business2.Budgeting
  Strategy3."POWER IT" Customers Support
  Service4.Current 3C Chain Stores In Taiwan

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Great China 3C Channel

• Purpose
• Introduce the model of 3C chained business in
  Taiwan to China, through the chained outlets to
  gradually expand the retailing market in this
  area.
• Action Plan
• To open the first flagship shop in Fujen on
  July 1st, 2003. It is expected to open 6 to 8
  shops in this province. Shanghai shop will open
  in the mean time. It is expected to open 20 - 30
  chain stores every year throughout the nation.
  These stores are based on B Class (i.e., 6,000 -
  12,000 square meters).
• Goal
• The sales amount is expected to achieve to PRC
  Dollar 12.5 billions in 2009. Our goal is to open
  more than 1,000 chain stores, becoming the leader
  in the retail market of China.

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2004-2005 COLOR COLLECTION
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Production Management
1. Conformity 2. Network
3.Quality and Technology 4.Service
5.Achievements 6.Education
7.knowledge
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• Production strategy
• E.D (Electronic Design)
• (1)Every 1.5 days quantities produce a new
  product 3
• months 1 new product publication meeting
• (2)The innovation designed capacity
• (3)Global research and development conformity
  ability
• (4)The international industrial of strategy
  has the
• competitive advantage in the same business
• (5)The output economical scale reaches the
  whole world
• S.S (Supply Service)
• (1)Has the purchase negotiations ability, and
  has 120
• days payments deadlines
• (2)Produces the vertical conformity
• (3)Has 6 Sigma qualities standards and 100
  delivery
• achieving rate

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• Industrial workshop of the world impetus
• 1. Xiamen TSANN KUEN
• TSANN KUEN TRANS-NATION GROUP ----Core base
  production
• equipment
• Product line Iron, coffeepot, cooking
• 2. Shanghai TSANN KUEN
• Product line Electricity pot, oven, motor
  class product
• 3. Zhangzhou TSANN KUEN
• New manufacture core
• Product line Electric iron, cooking,
  coffeepot,
• healthy electrical appliances

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Advantage and shortage points analysis
1.Advantage (1)The main raw material supply is stable (2)The cost palm controls the difficulty (3)International specialized labor division (4)Easily is created the law influence the cost rise
2.Shortage (1)The feeding cost is inexpensive (2)Easily for price competition (3)Grasps the production elasticity (4)The talented person cultivates the difficulty
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Marketing Management

• The Member System
• Tsann Kuen 3C adopts the member system and
  provides members
• with more discount and service. They can
  increase revenue by
• means of this marketing method.
• Stores Numerous
• In order to raise the share of the market,
  Tsann Kuen 3C
• continue to enlarge the mount of stores. They
  use the chain
• store model. All their stores have a big
  space. So the
• customers have a comfortable space for
  shopping.
• Product Differentiation
• The products are various and full. So every
  customer can select
• the product they want happily in the store.

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• In League with Different Industry
• Because of cooperating with other different
  industry, they can increase the mutual business
  volume.
• Marketing Method
• If Tsann Kuen 3Cs product price is higher
  than the same products in other store. They will
  pay return the money to customers.
• Pricing Strategy
• Tsann Kuen fixes a lower price for the high
  quality products. So they can attract more
  customers who concern about the price.
• Tsann Kuen has a sale on the special day or in
  the different season.

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Financial Management

• Release over 80 million dollars
• By the end of February 2004, "Tsan kuen might
  release the overseas convertible companys debt
  of 80 million dollars, try to strengthen the
  company to manage at the same time .The main
  reasons for Tsan Kuen to induce overseas finances
  is because it wants to establish a concrete
  financial system and company policy. Besides of
  establishing relation with overseas investors,
  Tsan Kuen is actually looking for overseas legal
  person or investing companies as a priority.

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• Tsann kuen distributor success to increase 60
  percent
• Though Tsann Kuen has set up 50 chain stores
  over mainland
• China during last year, but because showed in
  the
• financial statement last year that all the
  state lost
• slightly appeared in ever area of the China,
  it is
• expected this year in cost control and under
  financial
• structure change, there will be more than 60
  growth in
• this year.
• There are two undertaking in Mainland China,
  one is world
• manufacturing and the other is channel
  undertaking.

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• For manufacturing, receives orders from
  Taiwan, the
• mainland produce the goods at present. The
• manufacturing brought the company over 21,224
  million of
• profit, the gross profit is 1,441 million too
  . As
• distributor, has made 21,566millon in profit,
  gross
• profit of 550 million. But due that although
  last year
• opened over 50 stores without profit made the
  investor
• to have their doubts. About this subject,
  Tsann Kuen
• has decided to slow down the growth of stores
  in China
• and put emphasis on each stores good
  management.
• The Tsann Kuen group plans for year until 2009
  is to
• reach annual revenue of 4000 billons, and its
  manager
• wants to retire at age of 60, but Mr. Wu Tsann
  Kuen is
• actually 54 years old so he has only six years
  to reach
• this dream.

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Human Resources

• personnel requirement
• 1.As a result of the stores continuous to grow
  up,
• and positive to develop more international.
  It
• is imperative to recruit human resources
  from
• the basic level personnel to the higher
  level
• managers, especially the professional
  financial
• managers.
• 2.The method of recruiting human resources
• a. Job bank by internet
• b. Advertising in the newspaper.
• c. Campus interview, employment agencies,
• referrals by present employees.
• d. Interval recruiting.

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• The select way standard
• 1.The basic information technique.
• 2.The ability of expression (foreign languages)
• 3.The self ability (marketing ability)
• 4.The creativity and venture spirits
• Personnel training
• 1.Vestibule training
• 2.On-the-job training
• 3.Systematic job rotations and transfer

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S. W. O. T.

• Strengths
• 1.The exhibition shop manages the effect
  remarkably the scale economic performance is
  reflected.
• 2.The turnover hits new peak continuously,
  obtains the growth by a wide margin.
• 3.It is a huge amount of money of the goods
  purchase, the goods purchase is the main factor
  for negotiation.
• 4.The popularity of the product channel is
  high, and the membership is numerous.

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• Weakness
• 1.It is difficult for recruiting and keeping
  members.
• 2.The personnel flowing rate is on the high
  side.
• 3.The goods show a large amount in stores,
  stock
• number value is difficult to force down.
• 4.The exhibition shop expands and develops
• rapidly personnels supply and demand have
  not been
• improved yet.

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• Opportunity
• 1.The cell-phone market has a good prospect
  the slim TV is
• led popularly.
• 2.The traditional thorough fare shrinks day by
  day, still
• expand some and combine the space.
• 3.The China market has potentiality deeply
  the
• business opportunity of market open-up is
  limitless.
• 4.The differentiated strategy is made, the
  market orientation is emphasized.

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• Threats
• 1.The expense for management and selling is
  high,
• so the growth of profit is influenced.
• 2.Foreign companies and hypermarket channel get
  into the
• electrical home appliances market, the
  competitive
• environment is fierce.
• 3.Network channel is becoming popular the
  competition
• is getting multiple day by day.
• 4.China and Taiwans selling channel is not
  integrated
• completely, scale merit has not been reached
  yet.