Natasha Silva

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• Natasha Silva
• Senior Educator
• Artis Royal Zoo, Amsterdam
• What is Natura 2000, aims problems
• What is Artis, aims, impression, network
• Natura 2000 and zoos gt Europe Naturally
• Europe Naturally, aims, target-groups, resources,
  phases

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Europe Naturally

• Pilot project
• Artis Zoo Dutch Ministry of Agriculture, Nature
  and Food Quality
• Raising Awareness
• Start in the Netherlands
• Later Europe
• Natura 2000 objectives
• Engage EU citizens gt broad and varied zoo public

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What is Natura 2000?

• Centrepiece of European nature biodiversity
  policy
• European network of nature protection areas
• Privately owned land, sustainably managed
• All European Member States
• Original Dutch initiative

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What are the aims of Natura 2000?

• Maintenance recovery of biodiversity
• Survival of species habitats

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Natura 2000 problems

• Complex subject
• Communications problems
• Considerable negative publicity
• Little positive public awareness about project
• Information provision to citizens

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What is Artis, Royal Zoo Amsterdam?

• One of the oldest zoos in the world
• 1.2 million visitors annually
• In the heart of Amsterdam
• High cultural-educational value
• Non-profit recognised charity organisation
• Recreation
• Nature conversation
• Research

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Artis, educational zoo

• Large varied public
• Education (formal informal / self-directed)
• Complex topics (interconnections /
  interdependencies)
• Attract inspire
• Wonder, appreciation, relevancy

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Visitors and Natura 2000

• Visitors are open
• Because of context
• Information about Natura 2000
• Logical addition
• Inform
• Discuss actively
• Share thoughts
• Form an opinion

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Artis Zoos Network

• Increased cooperation
• Universities
• Organisations WWF, Ministries, NM, Landscapes
  Laag Holland
• Commerce, companies, sponsors
• NVD, EAZA, WAZA
• Breeding programmes
• European campaigns
• Experience Learning
• Education, marcom, PR, fund-raising

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Natura 2000 and zoos

• Zoo as a platform
• Nature- and environmental education
• Breeding- and reintroduction programmes
• Concentration of educational resources
• Audience of millions
• Living creatures
• Attractive Ambassadors of the message

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Europe Naturally

• Zoos attract public
• Right competences
• Combination of experience and information
• Receptive audience
• Large network
• Intensive European collaboration

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Europe Naturally aims

• The goals of Natura 2000
• Maintenance and recovery of biodiversity
• Survival of species and habitats
• Start in Artis Zoo, with support of peer group
• Rotterdam Zoo
• Emmen Zoo
• Burgers Zoo
• European roll-out ?!

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Europe Naturally

• Target groups
• Staff of Dutch zoos
• Staff of European zoos
• Professional educators
• Primary and secondary education teachers
• Zoo Visitors

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Europe Naturally resources

• Europe Naturally information pavilion
• Dutch specimen habitat
• Natura 2000 animal trail
• Informational media (digital and print)
• Educational media (teaching packages, tours)
• Poster give-away
• European presentation of the results

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• Development phase
• Refine proposal
• Specify target groups
• Realisation phase
• Determine media and production
• Carry out campaign and evaluations
• Analyse results
• Set up implementation European zoos
• Concluding phase
• Roll-out in Europe
• Zoos, nature-education establishments
• Teaching
• Commerce

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Evaluation by Motivaction

• Two-year research
• Baseline measurement at start
• Monthly surveys
• Focus group discussions
• Key Research Questions
• Are zoos suitable places to learn about nature
  conservation?
• Were the applied interpretative and communicative
  methods considered attractive and inviting?
• What did zoo visitors learn about the Natura 2000
  initiative?

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Research methods

• Exit poll
• Surveys
• Are you familiar with Natura 2000 and/or Europe
  Naturally?
• Initiative is presented and explained
• How important do you consider this initiative?
• Concluding qualitative focus group discussion

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Results increased awareness

• Baseline measurement (unevoked) 12 familiarity
• Final survey (unevoked) 26 familiarity
• Evoked 54 familiarity
• 90 respondents consider the initiative (very)
  important
• Zoo visitors appreciate the initiative and
  offerings
• The zoo is a suitable place for presenting such
  an initiative

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The Future?

• Relevancy of evaluation
• Permanent project
• Further develop programme
• Collection plan
• In-situ conservation
• Incoporate EAZA European Carnivore Campaign
• Further discuss initiative with Rotterdam Zoo,
  Emmen Zoo Burgers Zoo
• European-wide zoo-based awareness campaign
• www.natuurineuropa.nl / info_at_natuurineuropa.nl

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