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IPRA International Public Relations Association - an introduction

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Title: IPRA International Public Relations Association - an introduction


1
IPRA International Public Relations Association
- an introduction
  • ??????? ??????? ???????? ??????
  • ?????

2
Who are we ? ?? ???
  • The worlds premier association for
    communications professionals
  • 1000 members in 96 countries
  • ??????? ?????? ?? ?????? ??????? ???????.
  • 1000 ??? ?? 96 ????.
  • A web site that delivers global services
  • more than 10,000 monthly hits
  • ???? ???????? ???? ??????? ??? ????? ?? ??????.
  • ???? ?? 10000 ????? ??????
  • The globes best PR network
  • links with all major national PR associations
  • ???? ???? ?????? ???? ?? ??????.
  • ?????? ???? ?????? ???????? ??????.

3
IPRA Vision and Mission
  • IPRAs Vision ???? ??????? ??????? ????????
    ??????
  • IPRA will be the worlds most relevant,
    resourceful and influential professional
    association for senior international public
    relations executives.
  • ?? ???? ??????? ??????? ???????? ?????? ???????
    ???????? ???????? ?? ??? ???????? ?????? ???
    ????? ?????? ???? ???????? ?????????? ??????
    ???????? ????????? ???????.
  • IPRAs Mission??? ??????? ??????? ???????? ??????
  • To provide intellectual leadership in the
    practice of international public relations, by
    making available to our members the services and
    information that will help them to meet their
    professional responsibilities and to succeed in
    their careers.
  • ?? ???? ????? ??????? ??????? ?? ????? ?????? ??
    ???????? ?????? ?? ???? ????? ??????? ??????????
    ??????? ???????? ?? ???????? ?? ??????? ???????
    ?? ?????????? ??????? ?? ???????.

4
IPRA - a world leader ??????? ??????? ????????
?????? ???? ????? ??????? ??? ????? ??????
  • ????? ???????? ?????? ?? ????? ????? ???????
  • ????? ?????? ?? ???????? ?????? ?? ???????
    ???????
  • ??????? ?? ?????/????? ???????? ??????
  • ??????? ?? ????? ????????? ??????? ?????? ??
    ???????? ?????? ??? ???? ????????
  • ????? ???????? ?????? ?????? ???????? ??????
  • ????? ???? ???????? ?????????
  • ??????? ?? ????????? ????????
  • Leading PR within the United Nations
  • Leading PR development in emerging markets
  • Leading in PR education
  • Leading in online PR info for students
  • Leading international PR awards program
  • Leading a campaign for media transparency
  • Leading in conferences and congresses

5
IPRA communicating ??????? ??????? ????????
?????? - ???????
  • ???? ???????? ?????? ??????? ????? ????
  • ???? ??????? ??? ????? ??????
  • ????? ??????? ?????
  • ???? ????????? ?? ????? ?? ??? ???????? ??????
  • ????? ????? ??????? ?????? ??? GWA
  • ??????? ???? ???????? ??? ???? ????????
  • IPRA FrontLine, the worlds PR magazine
  • Membership directory of worldwide contacts
  • National newsletters
  • Gold papers on public rela5tions practice
  • Case studies on the winners of the GWA
  • Online professional discussion group

6
FrontLine magazine ???? ????? ????
  • ???? ????? ???????? ?????? ?? ??? ??? ???????? ??
    ??????
  • ??? ?????? ?????? ?????????? ???????? ???
    ??????? ????? ???????? ???????? ?????? ?????
    ??????? ... ???
  • ??????? ????????
  • ??????? ?? ????? ??????
  • ????? ?????? ????????
  • ??????? ??? ????? ??????? ??????????
  • Trends and state of public relations in a major
    world region
  • Features on investor relations, consumer
    marketing, high-tech, healthcare, reputation
    management etc
  • Education and training
  • Interviews with agency heads
  • Measurement and evaluation news
  • Book and website reviews

7
Golden World Awards ????? ??? GWA
  • ??????? ?????? ?? ??? ???????? ?????? ???????
    ??????? ???????? ?? ??? ????? ??? ????? ??????
  • ???? ?????? ?? 30 ???? ????? ?????? ??????? ????
    ?? 300 ????
  • ?????? ????? ?????? ???? ???? ??????? ?? ??????
    ??? ???????? ?? ??? ???????? ?????? ???????? ??
    ???? ?? 90 ???? ??? ???? ?????
  • The leading international public relations awards
    program, open to communicators worldwide
  • Jury members from 30 countries, gather annually
    to review more than 300 entries
  • Sponsor package delivers 000s of sponsor
    messages to communicators and their clients in 90
    countries over the year

8
???????? ???????? ??? ?????? ???????
  • ?????? ?????? www.ipra-ar.org
  • ?????? ??????? ??? ?????? ?????? ???????.
  • ????- ??? ????? ?????- ???? ??????? /87
    P.O.Box 9192 Damascus , Syria
  • TEL 963 -11- 6670155
  • Fax963 -11- 6117020
  • www.ipra-ar.org
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