Chiquita To Go

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Chiquita To Go

• Taking Bananas to Fresh New Places

2009
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Chiquita To Go Is . . .

• Premium single-serve Chiquita Bananas
• Hand selected by size shape
• Consistently ripe and ready to eat
• Breakthrough packaging technology
• Exclusive Stay FreshTM Pack naturally extends
  storage and shelf life while providing a greater
  tolerance for a wider range of temperatures.
• Retail outlets that receive deliveries once or
  twice a week can have perfectly ripe bananas
  every day.
• A profitable, fresh OPPORTUNITY
• Bananas are the 1 grocery SKU and the 1
  consumed fruit1.
• 42 of banana consumers say they would eat MORE
  bananas if they were made available wherever and
  whenever they wanted one!2
• Yet, 93 of bananas are currently sold through
  traditional formats.

1 2005 US Economic Research Service 2 2004
Strategyn Research
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Perfect for Your Consumer

• Addresses consumer desire for on the go healthy
  food options
• 400 million bananas are consumed weekly and
  consumers say they want more!
• Satisfies consumer consumption preferences
• 86 of consumers prefer to eat
  bananas that are
  all yellow or
  yellow with green tips1.
• Perfectly ripe Chiquita bananas are ready for
  immediate consumption!
• Builds consumer confidence
• Chiquita ranks highest in
  consumer
  confidence for nutrition,
  quality, taste, and freshness2.
• Chiquita is the 1 banana brand and one of the
  top 10 food brands3.

1 2002 Research International Banana Color
Preference Study 2 Harris International ATU
Study Wave 3-3 2004 3 2005 Harris Interactive
Consumer Poll
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Breakthrough Technology

• Stay FreshTM technology controls the amount of O2
  and CO2 within the pack, extending unopened
  package storage life up to 7 days over
  traditional methods.

• Extends storage and shelf life.
• Greatly increases resistance to a wider range of
  temperatures during transportation.
• Locks in moisture to keep bananas hydrated.
• Ensures best product possible by overcoming the
  supply chain obstacles of time, distance, and
  temperature.

Package Seal Opened 7 Days after Store Delivery
The all natural Stay FreshTM pack does NOT alter
the bananas in any way it simply ensures
that you have the best possible product
available.
Traditional
Chiquita To Go
To ensure the most accurate comparison, boxes
were stored at 60 degrees.
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Display Offerings and Specifications
Mini
Low Profile
Display Specifications (L x W x H) Mini
12.4 x 10.8 x 6.4 Low Profile 16.5 x
11 x 4.3
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Maximizing Sales
UPC Code Sheet

• Each participating store on the CTG Program
  receives a Retail Execution Kit
• Care and Handling Instructions
• UPC Code Sheet
• Price Sign
• Static Window Cling

Price Sign
Care Handling Instr.
Window Cling