Chiquita Vision, Mission

1
Vision Chiquita will be one of the most
respected companies in the world, consistently
delivering sustainable, profitable growth by
committed, passionate and disciplined
professionals, while maintaining high standards
and conservative financial policies.
Mission To be a consumer-driven global leader of
branded and value-added produce. We will win the
hearts and smiles of the worlds consumers by
helping them enjoy nutritional and healthy
products.
Strategy
Build a high-performance organization
Pursue profitable growth
Strengthen the core business

• Strengthen leadership in key positions
• Enhance performance management
• Improve information systems
• Become employer of choice

• Improve the North American business
• Successfully manage 2006 transition to
  tariff-only in Europe
• Drive productivity improvements
• Enhance supply chain efficiency

• Focus on consumer needs health, convenience,
  taste
• Grow in new markets and segments
• Extend the Chiquita brand
• Target strategic acquisitions