Introduction to Argumentation

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Introduction to Argumentation

• English II

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Argumentation Aristotles classical model

• All argumentation is based on one or more
• Ethos appeal based on credibility
• Because I said so
• Logos appeal based on reasoning/logical
• The first, reason you should do this
• Think outline
• Pathos appeal based on emotional response
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Why study argumentation?

• It is important to develop argumentation skills
  so you can use it in your own writing, as well as
  identify argumentation in the writings of others.
• Think of this as intellectual kung-fu the arts
  of intellectual self defense and offense!

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http//tobaccodocuments.org
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http//tobaccodocuments.org
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Persuasive Techniques

• Testimonials
• statements of support for an issue that are made
  by a person, often a famous figure.

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Testimonial
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Testimonials

• Testimonial ads often include celebrities.

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Pathos