Creating a Questionnaire

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Creating a Questionnaire
Part 2
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Questionnaire Refinement
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Anchors
Are not these folks!
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Anchors Question Agree 1 2
3 4 5 Disagree Strongly
AgreeStrongly Disagree
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A Staple Scale has only ONE anchor
Why?
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Forced Choice. Smoking should be banned in
cars? Agree 1 2 3 4
Disagree
A forced choice questions does not have the
possibility of a neutral response.
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Neutral allowed. Smoking should be banned in
cars? Agree 1 2 3 4
5 Disagree
But what does a 3 mean?
Neutral
No opinion
Dont know!?
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Solution Add a Dont know
Or a No
Opinion
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Steps in Creating Questionnaire
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Cover Letter Possible Inclusions

• Make it personal
• Ask a favor
• Importance of research and its
• purpose
• 4. Importance of respondents
• 5. Importance of replies
• Importance of replies even if
• reader is not qualified to answer
• 7. How the respondent may benefit
• 8. Completing the questionnaire
• will take little time

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Cover Letter Possible Inclusions

• 9. The questionnaire can be answered easily
• A stamped envelope is enclosed
• How respondent was selected
• Answers are anonymous or
• confidential
• 13. Offer to send results on results
• 14. Note of urgency
• 15. Appreciation
• Importance of sender
• (official and response rate)
• 17. Importance of senders organization
• Description and purpose of
• incentive

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Cover Letter Possible Inclusions

• 19. Avoid bias
• Style
• Format and appearance
• Brevity

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Emergency Project to SupportCol. North and the
President's Freedom Fight in Central America
(1980s)

• Col North complained of Congress' failure to give
  consistent aid to the anti-communist freedom
  fighters in Nicaragua. Should Congress continue
  aid to the Nicaraguan Freedom fighters?
• a) Yes, they're battling for our freedom too.
• b) No, abandon Central America to the communists.

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November 1992 Holocaust Poll conducted by
theRoper Organization for the American Jewish
Committee

• "Does it seem possible or does it seem
  impossible to you that the Nazi extermination of
  the Jews never happened?"

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NorthwestInternational Women's Conference

• DEMOGRAPHICS
• African American
• Asian American/ Pacific islander
• Hispanic/Latina
• Native American/Alaskan Native
• Transsexual
• Transgendered
• Lesbian/Gay
• Caucasian
• Other

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DRUG POLICY FOUNDATION

• Instructions If you believe the current drug
  policies have failed and that the Federal
  government needs to research and explore all
  solution to this escalating national catastrophe,
  complete your survey and return it with your
  generous contribution in the enclosed envelope
  today.

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1995 SURVEY

• We spend over 20 billion each year on drug law
  enforcement over two-thirds of the total drug
  control budget. Should other methods such as
  treatment programs and drug education be
  allocated a higher percentage of that budget?
• __ Yes. Our tax money would be more
  effectively spent funding treatment and
  prevention programs.
• __ No. We should continue funding punitive
  measures of drug enforcement and build more jails.

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• Will you support the Drug Policy Foundation's
  efforts to mobilize the American people and the
  Federal government to examine alternative
  solutions to the drug crisis?
• __ Yes. Enclosed is my tax deductible
  contribution of
• __200 __150 __100 __75 __50
  __35 __25
• __Other
• (Please make your check payable to The Drug
  Policy Foundation.)
• __ No. I can't give my full support to DPF at
  this time. However, I am completing my 1995 Drug
  Policy Survey and have enclosed a gift of 12.50
  to help with the processing.

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Examples of Bad Questionnaires
http//www.ssc.wisc.edu/jpiliavi/357/neuman.pdf
http//www.sciencebuddies.org/mentoring/project_id
eas/Soc_survey.shtml