TSP?2 Overview

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TSP?2 Overview
Subcommittee on Maintenance
July 20, 2011
Larry Galehouse, PE, PS, Director
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Background History

• Established on July 11, 2003
• Created to promote pavement preservation
  nationally and provide technical support to state
  and local agencies.
• Affiliated with the Michigan State University,
  College of Engineering, Department of Civil
  Environmental Engineering
• Sponsored by FP2, Inc

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Background History
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Background History

• Original concept of forming NCPP supported by
  Resolution from the AASHTO Subcommittee on
  Maintenance in 2002
• Start-up funds provided by Michigan State
  University, Federal Highway Administration,
  Foundation for Pavement Preservation, and over 50
  company/individual donations
• NCPP is a non-profit entity
• Self-sustaining through program and project
  revenues

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Highlights
AASHTO Transportation System Preservation Technica
l Services Program

• Program for Pavement Bridge Preservation
• Financially supported by 39 AASHTO member
  agencies
• Over 90 of AASHTO member agencies participate
  in regional partnerships

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Highlights
Regional Pavement Bridge Preservation
Partnerships
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Oversight Panel
Member Agency Representing
John Barton, Chair Texas DOT SCOH
Pete Weykamp New York State DOT NASHTO Region 1
Vacant ------ SASHTO Region 2
Roy Rissky Kansas DOT Mississippi Valley Region 3
Vacant ------ WASHTO Region 4
Bruce Johnson Oregon DOT Subcommittee on Bridges and Structures
Judith Corley-Lay North Carolina DOT Subcommittee on Design, Joint Technical Committee on Pavements
Colin Franco Rhode Island DOT Subcommittee on Materials
Vacant ------- Subcommittee on Transportation Asset Management
Butch Wlaschin FHWA FHWA Liaison
Lacy Love AASHTO AASHTO
Kelley Rehm AASHTO AASHTO
Member Agency Representing
John Barton, Chair Texas DOT SCOH
Pete Weykamp New York State DOT SCOM - NASHTO Region 1
Vacant ------ SCOM - SASHTO Region 2
Roy Rissky Kansas DOT SCOM - Mississippi Valley Region 3
Vacant ------ SCOM - WASHTO Region 4
Bruce Johnson Oregon DOT Subcommittee on Bridges and Structures
Judith Corley-Lay North Carolina DOT Subcommittee on Design, Joint Technical Committee on Pavements
Colin Franco Rhode Island DOT Subcommittee on Materials
Vacant ------- Subcommittee on Transportation Asset Management
Butch Wlaschin FHWA FHWA Liaison
Lacy Love AASHTO AASHTO
Kelley Rehm AASHTO AASHTO
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Highlights

• Increasing participation industry associations
  (ACPA, AEMA, ARRA, ARTBA-BPA, FP2, IGGA, ISSA,
  NAPA)
• More awareness by local highway agencies
• Building university membership throughout country

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Highlights

• Partner with the National Association of County
  Engineers (NACE)
• Partner with the Florida Pavement Preservation
  Council (FPPC)

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Highlights

• Co-sponsor of National Bridge Management,
  Inspection and Preservation Conference in St.
  Louis, MO (Oct 31- Nov 4, 2011)
• Co-sponsor of National Pavement Preservation
  Conference, in Nashville, TN (Aug 27-30, 2012)

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National Pavement Preservation Conference
August 27-30, 2012
Nashville, Tennessee
theme
Road Trip Driving the Message for Change
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Renaissance Nashville Hotel
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Schedule
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(No Transcript)
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Field Demonstrations Ribbon Cutting
Preserving the highway system is important
too! Were protecting that huge investment
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Highlights
New website
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Current Chair
Kevin Kennedy
Task Forces
1. New Products and Processes
2. Preservation Product Performance Evaluations
3. Best Practices for Longitudinal Joint Construction and Maintenance
4. Contractor Certification
5. Public Communication on the Benefits of Pavement Preservation
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Immediate Past Chair
Eric Thibodeau
Task Forces
1. Project Database
2. Special Provision Specifications
3. Promotion, Marketing, and Public Relations
4. Preservation Specifications
5. Treatment Performance and Cost Effectiveness
6. Education / Certification and Work Force Development
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Current Chair
Lloyd Neeley
Secretary/Treasurer
Anita Bush
Task Forces
1. Chip Seal Guidelines
2. Definitions/Terminology/Communications
3. Promoting Pavement Preservation
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Current Chair
Eric Pitts
Task Forces
1. Specifications
2. Public Relations
3. Training and Certification
4. Integrating Pavement Preservation into PMS
5. Research
6. Web Page Development
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Regional Campaign Overview

• The plan lays out a step-by-step template for
  regional campaigns, with eight key components,
  requiring
• Long term strategic effort of stakeholders
• Aggressive media contact
• Frequent repetition of consistent message
• Step 1 Identifying key issues by regions/states
• Step 2 Communicating strategically
• Step 3 Identifying and preparing spokespersons
• Step 4 Building a coalition of supporters
• Step 5 Accessing and using campaign
  communication tools
• Step 6 Engaging the media
• Step 7 Tracking media coverage
• Step 8 Evaluating progress

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Step 1 Identifying Key Issues by Region
Media campaigns succeed when the message is
focused, clear and reaches the intended target
audience. Because the pavement preservation
message is multi-layered and can be somewhat
complex, it is especially critical that the
message is carefully considered for each region
of the country. The Spokesperson Talking Points
(see PPP website) provide general, as well as
more specific, key messages, some of which may
resonate more strongly in certain areas.
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Step 2Communicating Strategically

• Give the issue a high profile by
• Releasing studies/reports
• Introducing legislation related to pavement
  preservation.

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Step 3Identifying Preparing Spokespersons

• Campaign spokespersons should be
• Well versed in all aspects of the pavement
  preservation message
• Familiar with all the campaign tools provided
• Credible, prepared, accessible, effective
  communicators

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Step 4 Coalition BuildingIdentifying Potential
Supporters

• Campaign leaders in each region need to identify
  organizations that will readily join the pavement
  preservation campaign effort. Such as
• State chambers of commerce
• State associations of manufacturers
• State associations of small businesses
• Other state business associations
• State traffic safety associations
• State associations of counties, townships, other
  municipalities
• State law enforcement associations
• State associations of trucking companies
• State associations of insurance agencies
• Car insurance associations (AAA)

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Step 5 Accessing Using Campaign Communication
Tools
Regional campaign leaders and representatives
will find campaign communication tools referenced
in the Media Campaign Template on the campaign
website, as well as the TSP2 and NCPP websites.
Accessible tools include

• News Release Templates
• Media Fact Sheet
• Spokesperson Talking Points
• Campaign Brochure
• Campaign Billboard
• Opinion columns/ Letters to the Editor
• Speech/PowerPoint Presentation
• Video Clips
• Construction Signage

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Step 6 Engaging the Media

• Strategies for gaining major media interest
• Introduce legislation that mandates pavement
  preservation policies in the state
• Publish reports that grade the condition of major
  highways and bridges
• Release studies that project road and bridge
  funding shortfalls over the next 10 to 20 years
  and how pavement preservation can reverse such
  shortages.
• Media relations goals
• Obtain editorial support
• Generate news/feature articles
• Respond to related news coverage
• Create news opportunities

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Step 7Tracking Media Coverage
Media coverage of the pavement preservation
issue, especially supportive editorials from
across the country, is extremely valuable in
advancing the pavement preservation message.
Each positive editorial serves as a media
endorsement and can be used to increase
additional public awareness through direct
distribution to target audiences.
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Step 8Evaluating Progress

• Campaign Success Measures
• Increased adoption of pavement preservation
  policies in all levels of local government across
  the country
• Public awareness surveys from year to year
• Reduction in number of rebuilds/reconstruction of
  roads and bridges annually due to increasing
  usage of pavement preservation treatment.

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Staffing
Currently 11 employees and growing
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Thank You
Please visit the web at www.tsp2.org