Personal Branding and Effective Communication - PowerPoint PPT Presentation

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Personal Branding and Effective Communication

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Personal Branding and Effective Communication lichanwing_at_gmail.com * Objectives: ... – PowerPoint PPT presentation

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Title: Personal Branding and Effective Communication


1
Personal Branding and Effective Communication
  • lichanwing_at_gmail.com

2
Objectives
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  • ??????????????????????

3
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  • Branding and imaging
  • VMV ??, ??,??
  • ???????
  • ??????????

4
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  • ??????
  • ????
  • ????
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5
Q
IQ
  • ????

EQ
NQ
AQ
6
??????
  • Positioning ?
  • Segmentation ?
  • Targeting ?

7
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  • ??Data-mining
  • ??WISER
  • ??? TED.COM facebook, twitter, iphone
  • ????
  • ?
  • ???
  • ???
  • ????

8
??????Positioning
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9
?????? segmentation
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  • ???? ????? ??. ??. ??
  • ???? ?. ?. ????

10
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  • ? targeting
  • ??
  • ??
  • ??
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  • ??

11
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  • ? 5-9?????
  • ? ?.?. ???
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12
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  • ???? ????
  • ???? 7
  • ?? ???
  • ??????.??.?????????

13
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  • ????????,????
  • ?? ????
  • ?????.?.?.?.?
  • ???? ?.?.?.??

14
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  • ???? ????BENCHMARKING
  • ?????????.??.??.?????.
  • ????.??

15
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  • ???? ????
  • ?????????
  • ???? ??,swot,?????,pmi

16
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  • ???? ??.??
  • ???? Reverse role
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