STARTUP BRANDING TO MOBILISE THE STARTUP JOURNEY

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Pune Mumbai London An ISO 90012008 Company
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STARTUP BRANDING
TO MOBILISE THE
STARTUP JOURNEY
Pune Mumbai London An ISO 90012008 Company
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INTRODUCTION

• Startups are different from traditional
  businesses in that they are still evolving. They
  are exploring business models, markets and target
  audience, maybe even product functionality. All
  with limited financial and human resources.
• So quite often, startup branding gets relegated
  to later. However in today's highly competitive
  environment, where startups crop up every day,
  startups have to invest in branding early in
  their life cycle, in order to stand out.

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IMPORTANCE OF BRAND STRATEGY FOR STARTUPS

• Designing a brand strategy takes time and effort,
  but a well-defined brand strategy acts as a guide
  for your organisation, a basis for
  differentiation and future growth.
• Branding helps create a strong foundation for
  presenting your 'big idea' or offering, and
  communicating its value to the marketplace.
• So it pays to invest in brand strategy at the
  embryonic stage of your enterprise and pave the
  way to early success.

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IT MAKES YOU MEMORABLE-Branding gives you
visibility and the consistency you need to build
familiarity and recall with your audience.-It
gives you credibility and longevity, helps you
stay in the market for a long time.
IT GIVES YOU A UNIQUE IDENTITY A brand gives
you a distinct image, voice and personality,
helping you differentiate yourself from other
startups in the marketplace.
HOW BRANDING HELPS STARTUPS
Branding contributes to your startup business in
many ways
2020 Interics Designs Pvt. Ltd All rights
reserved
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IT OFFERS A ROADMAP-Branding provides direction
for the future.-It defines your brand, provides
clarity so you'll know which marketing platforms
to use, how to present your brand to the world,
and launch any new products in the
future.-Branding tells you what to do and
equally, what not to do!
IT PROVIDES FOCUS-Brand strategy helps all
stakeholders see you in the right light.-It
sends out the message that this is a solid,
dependable enterprise.-From marketing to
recruitment to event planning, branding helps you
understand your brand on a deeper level and sets
you up for scalable success.
HOW BRANDING HELPS STARTUPS
2020 Interics Designs Pvt. Ltd All rights
reserved
www.intericsdesigns.com
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5 BASICS OF SUCCESSFUL STARTUP BRANDING
Startup branding isn't as complex or expensive as
many believe. Partnering with a startup branding
agency can help.

• Figure out what makes you special
• Do your research
• Define your brand personality

• Develop your identity
• Build online presence

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FIGURE OUT WHAT MAKES YOU SPECIAL
determine your competitive advantage
define your value proposition
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DO YOUR RESEARCH
Analyse the marketDefine your target
audienceDetermine your competitorsCreate
customer personas

• analyse the market
• define your target audience

• determine your competitors
• create customer personas

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DEFINE YOUR
BRAND PERSONALITY
who is your brand as a person
how do you want to make your customer feel
give your brand human attributes
how do you want to be perceived

• give your brand human attributes
• who is your brand as a person?

• how do you want to be perceived?
• how do you want to make your customer feel?

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Colours
Typography
Design System
DEVELOP YOUR IDENTITY
Logo
Motto/ Slogan
Corporate identity programme
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create a user-friendly brand website
BUILD ONLINE PRESENCE
build compelling social media presence
define a content marketing plan
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CONCLUSION

• It's crucial to have a startup branding strategy
  in place to provide clarity, consistency and
  creativity while guiding you to success.
• It will help you stay on track, never straying
  from your values, tone of voice, identity and
  whatever makes your brand unique.
• Many startups understand the need for branding
  strategy but feel they dont have the time for
  brainstorming, nor the skills required for its
  creative implementation. That's where a
  specialist partner comes in.

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STARTUP BRANDINGWITH INTERICS IN-BRANDS

• Interics Designs is a reputed brand consultancy
  and inter-disciplinary design agency offering
  years of brand building expertise and creative
  design in a cost-effective model for startup
  branding.
• Interics IN-BRANDS helps startups and SMEs
  translate their business objectives into a brand
  strategy, which is distinctive, compelling,
  relevant and measurable.
• As your Brand Architect and Strategy Consultant,
  Interics Designs follows a scientific and proven
  process that helps us create sustainable brands,
  with identity design, go to market strategy,
  product launch and brand launch services.

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FRUGAL BRANDINGTM BY INTERICS IN-BRANDS

• Frugal Branding TM is a special package for
  startups and SMEs that optimizes
  cost-effectiveness, deliverables, and timelines
  to get you started.
• Its tailored for tight budgets and gives new
  companies a chance to work with experienced
  branding strategists and designers who understand
  the challenges new businesses face.
• The foundation lies in good Research and
  Analysis. Frugal Branding TM covers all the
  elements that startups need in their brand launch
  or developmental stage brand naming, identity
  design, brand applications, and basic guidelines
  to maintain consistency and relevance across
  touch points today and into the future.
• As a full-service Brand Communication Agency in
  India, Interics helps you translate your business
  objectives into a classic brand strategy which is
  distinctive, compelling, relevant and measurable.

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To build and promote your brand with strategic
thinking, creativity and assured results,
CONTACT US.

• 020 46304200 91 8744819236

www.intericsdesigns.com