Entrepreneurship: The Art, Science, and Plain Vanilla

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Entrepreneurship The Art, Science, and Plain
Vanilla

• Malin Brännback
• Fall 2006

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The course is taught Mondays 9-12Auditorium I at
Hankenweeks 38-42 45-49

• Required sign-up electronically and you will have
  to be present the first lecture

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Course Outline

• W. 38 Sept. 18, Introduction, Entrepreneurship
  Entrepreneurial Business What is entrepreneurship
• Opportunity recognition
• The Idea, The Concept
• Key learning note on
• Each articles 9, 2, 3, 1, 13
• Guest Lecture Alan Carsrud Entrepreneurship,
  what it is and what it isnt
• W. 39 Sept. 27 13-17.30, Arken, Aud. Armfelt
• Entrepreneurship seminar in Swedish

• W. 39 Sept. 25, Opportunity recognition
• Key learning note on
• Each articles 16, 7, 11,
• Chapter 2 and 3 (Shane, A General Theory of
  Entrepreneurship)
• W.40 Oct. 2
• Entrepreneurial Intentionality, Entrepreneurial
  cognition
• To be or not to be an entrepreneur
• Key learning note on
• Each articles 12, 13,
• Chapter 4 and 5 (Shane, A General Theory of
  Entrepreneurship)

Course outline
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Course Outline

• W.41 Oct. 9, The Idea, The Concept, The Market
  it is a lot more than just potential
• Key learning note on
• Each article 5,7
• Hand-out of GR-1 assignment to be prepared in
  pairs and to be handed in on October 16
• Cases Wedgewood, Heinz, Estee Lauder

• W. 42 Oct. 16 Academic Entrepreneurship,
  University Spin-offs, Innovation Systems
• Key learning notes on
• Article 8
• Ch. 2,3,5, From Shane Academic Entrepreneurship

Course outline
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Course Outline

• W. 45 Nov. 6, Entrepreneurship and Growth
• Key Learning Notes on
• Articles 4,6
• Chapter 2 and 3 (Shepherd Wiklund
  Entrepreneurial Small Business
• Hand-out of 4 Business plans
• You will read 4 business plans
• GR-2 assignment. Prepare in pairs an evaluation
  of one Business plan, to be handed in and prepare
  to discuss. November 21 short evaluation of the
  other 3 exec.summary
• W. 46 Nov. 13, Plain Vanilla Business Plans

• W. 47 Nov. 20
• Plain Vanilla Business Plans
• W.48 Nov. 27 Analysis of Business Plans, cont.
• Guest lecture, VP Business Development Kai
  Lähdesmäki and CTO Timo Veromaa, Biotie Therapies
• Individual assignment to be handed in W.49 Friday
  at 15.00

Course outline
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Large Individual Assignment

• You will write a course paper on a topic assigned
  by the course instructor.
• More information at the start of the course

Course outline Assignments
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Assignments, and Grading

• A 2 Group assignments, max. 45p (15)
• w. 42 Wedgewood, Heinz, Estee Laudeer 15p
• w. 47Business Plans 30p
• 20 p for full analysis
• 5p x 3 for analysis of 3 executive summaries
• B 10 Individual assignments, max. 125p (42)
• w. 38 5p/article/chapter guest lecture 5p 30p
• w. 39 25p
• w. 40 20p
• W.41 10p
• w. 42 20p
• w. 45 20p
• C 1 Large Individual assignment, max. 100 points
  (33)
• D Participation 30 points (10)
• Total 300 p. 150 points required for pass, min.
  50 of each assignment. NO EXAM

Course outline Assignments
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Key Learning Note

• A key learning note is not a summary of the
  content of the article. It includes your
  reflections on the text on the things that you
  found particularly interesting or puzzling.
• What did you learn from the text? You should
  reflect on your personal perceptions and
  interpretations of the presented argument.
• Do you agree or disagree with the authors
  arguments, and why? Your text needs to be
  structured in a systematic manner, not presented
  as checkpoints.
• At least, reflect upon the following questions
  (do not use them as headdings!)
• What are the researchers basically debating
  about?
• Whose views do you agree with, and why?
• Maximum length per KLN 1000 words
• You are to write one KLN per article and/or
  chapter, i.e if you are assigned 5 articles 2
  chapters it means 7 KLNs