Executive Branch

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Executive Branch

• The Road to the White House

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Step 1 Elections for nominations

• Evolution of nominations
• Party caucus in Congress
• National Conventions (Jackson, 1828)
• Party sends delegates
• Problem Total Party control
• Primary system (Progressives, 1900)
• Voters picking who delegates give votes to
• Not all states used this

3

• New rules (1968)
• Forces regular delegates to vote acc. to primary
  / caucus
• Super Delegates party members, usually elected
  officials who can vote according to their own
  opinion (only in Ds)
• Today _at_ Natl Conventions
• official nomination of Pres/VP
• party platform

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Step 2 Campaign for Nomination

• Frontloading campaigns emphasis on getting ahead
  early! (But not too early.)
• Important 1st stops
• Iowa caucus Barack wins! Gains momentum..
• New Hampshire primary Hillary wins! Gains
  momentum
• States trying to get ahead Florida lose
  delegates to convention

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• Paying for it
• Federal Election Campaign Act (1974)
• Hard money
• Soft money
• Reformed by BCRA Bipartisan Campaign Reform Act
  eliminates soft
• Federal matching funds for primaries
• Matches 1st 250 of each donation IF raise 5000
  from individuals who give no more than 250 in 20
  states
• Limits total spending
• All the candidates refused except John Edwards

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Step 3 Winning the General Election

• Media
• News
• Sound bites
• Guest appearances Tyra, Oprah, Leno, etc.
• YouTube - Hillary with Tyra Banks
• Commercials
• Negative Campaigning help or hinder?
• http//www.youtube.com/watch?v5WaZgF1rEYU
• http//www.youtube.com/watch?vtC2C7Nj8who
• Debate
• Famous supporters
• Maxine Waters Hillary
• Kennedys Obama

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• Party support
• GOTV soft money
• Drawback for minor parties
• Federal funding for general election
• Need at least 5 of vote in last election
• Major party candidates - 75 million (but cant
  spend any of their own )

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Step 4 Electoral College