SCIENCE COMMUNICATION

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• SCIENCE COMMUNICATION
• a scientists survival kit

A book presented by the Conference of Italys
Deans of Science
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SCIENCE COMMUNICATIONa scientists survival kit

• The idea
• More media-savvy scientists
• better relations between science and society
• more young talents in science
• more physicists in the job market
• (among many more other things)

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SCIENCE COMMUNICATIONa scientists survival kit

• FOREWORD
• What do scientists have to do with the media
  world?

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SCIENCE COMMUNICATIONa scientists survival kit

• Best selling science writers (1)
• Albert Einstein, Stephen Hawking,
• Richard Dawkins, Stephen Jay Gould,
• John D. Barrrow, Edward O. Wilson,
• Luigi Luca Cavalli Sforza, Martin Rees,
• Konrad Lorenz, Antonio Damasio,George
• Gamow, Steven Pinker

ould, Dawkins, Wilson, Cavalli Sforza, Lorenz,
Damasio, Pinker, Hawking
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SCIENCE COMMUNICATIONa scientists survival kit

• Best selling science writers (2)
• Matt Ridley, Sir David Attenborough, Simon Singh,
  Isaac Asimov

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SCIENCE COMMUNICATIONa scientists survival kit

• CHAPTER 1
• What do you find when you get out of
• the ivory tower?

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SCIENCE COMMUNICATIONa scientists survival kit

• Listen before speaking

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SCIENCE COMMUNICATIONa scientists survival kit

• The future is arriving
• - faster and faster

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SCIENCE COMMUNICATIONa scientists survival kit

• CHAPTER 2
• What are the rules of the media world?

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SCIENCE COMMUNICATIONa scientists survival kit

• Double helix, double communication

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SCIENCE COMMUNICATIONa scientists survival kit

• CHAPTER 3
• Is communication just
• a matter of creativity?

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SCIENCE COMMUNICATIONa scientists survival kit

• Looking into the publics mind

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SCIENCE COMMUNICATIONa scientists survival kit

• CHAPTER 4
• How do you become a science writer?

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SCIENCE COMMUNICATIONa scientists survival kit

• The skills of a science writer
• fiction writer
• essayist
• teacher
• advocate
• artist

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SCIENCE COMMUNICATIONa scientists survival kit

• CHAPTER 5
• How do you use journalists?

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SCIENCE COMMUNICATIONa scientists survival kit

• Working together

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SCIENCE COMMUNICATIONa scientists survival kit

• CHAPTER 6
• The medium is the message
• what can it mean?

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SCIENCE COMMUNICATIONa scientists survival kit

• Dulcis in fundo
• only 150 pages
• e-book
• free

www.con-scienze.it
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SCIENCE COMMUNICATIONa scientists survival kit