Podcasting

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Podcasting

• Shel Holtz, ABC

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What is podcasting?

• Audio file
• Show format
• Time-shiftedSubscription-enabled through RSS
• Detachable
• Accompanied by show notes

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Some background

• Introduced in August 2004
• Enabled by two elements
• RSS enclosures (Dave Winer)
• Podcatching software (Adam Curry)
• Initially one podcastDaily Source Code with
  Adam Curry
• Today 8,000 podcasts, 6 million listeners
• Mainstream media is podcasting
• July 2005Apple adds podcast support to iTunes

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What makes podcasts desirable?

• Listen while doing something else
• Time-shifted content (Think TiVo for audio
  content)
• Narrowcasted audiences (the long tail)
• Detached from the computer
• Alternative content
• Unregulated content

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About FIR

• Started 01/03/05
• Mondays and Thursdays
• Listener-driven
• Focuses on the intersection of
  PR/communications and online technology

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Finding and subscribingto podcasts
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Producing Podcasts
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What businesses are podcasting?

• The Walt Disney Company
• General Motors
• Purina
• Virgin Atlantic
• Oracle

• TV Guide
• Jupiter Research
• Macromedia
• BMC Software
• iPressRoom

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The technology bit

• The bare minimum
• A USB microphone (about 9)
• Recording / editing software (free)
• Audacity (Mac and Windows)http//audacity.sourcef
  ourge.net

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The technology bit

• Moderate setup My rig
• Mixer (Mackie) -- 300
• Condenser microphone (Audio Technica) -- 300
• Microphone stand -- 35
• Pop screen -- 25
• Condenser (PreSonus) 100
• Backup recording device (iRiver) -- 149
• Commercial recording / editing softwareDSP
  Quattro -- 149

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ID3 tags

• A tagging format for MP3 files
• Metadata includes
• Title
• Artist
• Album
• Track
• View them in players
• PC (iTunes, etc.)
• Digital devices (iPod, etc.)

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Upload the file

• FTP
• Automated processes
• LibSyn (Liberated Syndication)

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Update your RSS feed

• Automatic if you use a blog
• Simple software to use if you dont

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Link to your feed
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Market your podcast

• Get listed
• Drive traffic to the podcast site
• Produce promos

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Co-hosts and interviews

• Use Skype (http//www.skype.com)
• Free, high-quality Voice over Internet
• Supports conference calls
• Recording requirement
• Complex Virtual Audio Cables setup, or
• HotRecorder (http//www.hotrecorder.com), or
• Use a mixer

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BusinessPodcasting
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The communications role

• Strategize the podcast
• Audience
• Goal(s)
• Focus
• Find a host or hosts
• Develop a format
• Draft agendas
• Coaching

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Potential uses

• Corporate news updates
• Product-focused content
• Customer-focused content

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Podcasts on intranets

• Corporate news updates
• Content for the sales staff
• Speeches and meetings
• Marketplace updates
• Feature material (interviews, analysis)

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Read more
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Hands-on

• Were all going to participate in a podcast!

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Shel Holtz, ABCHoltz Communication
TechnologyWeb www.holtz.comBlog
blog.holtz.comPodcast www.forimmediaterelease.bi
zE-mail shel_at_holtz.comPhone 415-367-3820
(US) 020-7171-5582 (UK)