Podcasting Agriculture News

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Podcasting
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• From Wikipedia

Podcasting is a collection of digital media files
which are distributed over the Internet using
syndication feeds for playback on portable media
players and personal computers.
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What is Podcasting?

• Term emerged in 2004
• Combine words iPod and broadcasting
• Podcasts are recorded audio programs that people
  can subscribe to for free. Whenever new podcasts
  are posted online, those files can be
  automatically downloaded to a computer and
  transferred to a portable music player.
• Morning commute, airplane, gym, travel to the
  ranch

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• MP3 audio, AAC audio
• Can be news, commentary, entertainment, etc.
• Gym
• Auto
• Plane
• Desktop

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Creative Zen MP 3 player
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Podcasting vs Broadcast Radio?

• This is the age of new media
• So much news consumed online
• Radio is struggling for listenership
• Stations across the country have been gobbled up
  by big media (Clear Channel)
• Farm broadcasting is becoming obsolete in many
  U.S. markets
• Podcasting is servicing hungry listeners for
  niche audio programming

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Adam Curry
Who Started Podcasting?
Dave Winer
Im the Podfather!
Yes, but without RSS, there wouldnt be
Podcasting!
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Apple iPod or MP3 Player

• More than 40 million iPod Owners

• Users primarily ages 35 and under
• this is changing

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Equipment Needed To Produce A Podcast

• Laptop or Desktop Computer
• Microphone
• Audio Recording Software (Free
  versions available)
• Digital audio recorder (optional)

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Steps To Produce Podcast

• Make an outline of what you will include in
  podcast
• Record an audio file that contains a news report,
  commentary, etc. (Takes Practice!)
• Input the ID3 tags (metadata that includes
  author, subject of .MP3 file). This is displayed
  when playing file in Apples iTunes or Windows
  Media Player Compress the file into .MP3 format
• Post to the Web
• Code RSS Feed (Key to distribution)

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• Aggregator Program
• RSS real simple syndication

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What the Heck is RSS?

• RSSReally Simple Syndication
• Using free software clients, subscribe to RSS
  feed (URL) of podcast
• Automatically receive downloaded podcast on
  desktop
• Will play in iTunes, Windows Media Player,
  Telephones, whichever audio player you have
  chosen as default player

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RSS
a form of eXtensible markup language (XML).
Instead of hunting for these stories from Web
site to Web site through a browser, a news reader
program automatically aggregates headlines and
news updates for you.
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RSS Feed
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Whats In The RSS Feed

• Podcasts use RSS 2.0 Spec
• RSS feed is a file with a .xml extension placed
  on a server
• Title
• Link
• Description
• Enclosure (link to where audio file resides on
  the server)

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Producing Podcasts
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Audacity Software/PC
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Compressing Audio File
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ID3 Tags
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AgNews Weekly
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Podcast RSS Feed
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Agnews.tamu.edu Podcast RSS Feed
RSS Feed URL/Copy Link and Paste into Podcast
catcher
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iPodder Software (PC/Mac)
Paste RSS Feed URL into Podcast catcher
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Podcast Played iTunes
Song Name Artist Album (TCE/TAES Ag
News) (Agnews Weekly) (Texas AM University)
Optional Logo (Image created in Photoshop)
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Podcast in Windows Media Player
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How We Use Podcasts To Distribute News

• Offer podcast audio news reports with print
  stories (2-3 minutes in length)

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Web Sites Listing Podcasts

• ipodder.org

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Ipodder.org
Agriculture Category
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iPodder Software
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Podcastalley.com
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Agnews Weekly Listing
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Podcast.net
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PodcastDirectory.com
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PodcastHost.com
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The Audience is Listening

• South Texas rancher listens to podcast in his
  pickup driving to the ranch
• Advertising executive in New York City listens
  during subway commute
• CNN Web development director listens during
  commute
• Plains Radio Network

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Future of Podcasting

• Could revitalize broadcasting
• No transmitters! A new radio!
• No expensive technology
• Bypass traditional radio outlets to get
  Extension/Experiment Station news out to the
  masses

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Telephone Players
BLACKJACK
IPHONE
TREO
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Future of Podcasting

• just one more thing

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Apple

• Steve Jobs announces at Wall Street Journal
  Technology Conference 5/22/05
• iTunes 4.9 To Include Podcast Catcher

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Summary

• http//iPodder.org (Source For Podcasts, Find
  Free Software)
• http//audio.weblogs.com (Latest Listing of
  Podcasts)
• http//agnews.tamu.edu/rss.html
  
• (Texas AM Ag Program Podcast feed)
• Audacity Audio Software http//audacity.sourcefor
  ge.net
• WireTap http//www.ambrosiasw.com